Remove creative vendor
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Targeting B2B personas in the right channels to optimize campaigns

Martech

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In consulting with Influ2, they were initially skeptical to find out that, of the social ad campaigns the vendor executed for clients, many of them were done on Facebook. “It

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31 free social media templates that will elevate your workflows

Sprout Social

Use it to outline goals, draft usage policies and vet AI technology vendors so you can continue to innovate with your strategy. These templates will help you create a comprehensive social media calendar that supports alignment, visibility and creative execution. Download the template 8. Get the template 22.

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How to include a creative in the martech decision process

ClickZ

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. If people get that this is a new model, and they understand it, you’re on a very short shortlist (a list that may only have one vendor on it). And we already had taxis and hotels and movies and bicycles.

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Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Merchandise is always a good way to attract attention to a trade show booth. In fact, free giveaways can be a waste of money if they are generic and lack personality, because no one will remember which booth or vendor they got it from. Tifany Scifo is the Creative Marketing Manager at Reveal Marketing Group Inc.

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5 Lessons We Learned from These Famous Rebrands

Hubspot

Adobe Creative Cloud. The article dives into the decisions behind Adobe Creative Cloud's rebranding, and states, "We're making these branding changes to ensure our portfolio continues to be easy for our customers to navigate and understand, as well as maintain a fresh look and feel.". Its Creative Cloud logo.

Godaddy 101
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5 Pro Tips for Creating a Window Display That Sells [+ Examples]

Hubspot

They sap your window display’s creativity and can’t activate the prefrontal cortex , which is the part of the brain responsible for experiencing emotions. You could tie sales back to your display, but, in all honesty, your store experience, sales people, and merchandise influence revenue much more heavily than your window display does.

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