Targeting B2B personas in the right channels to optimize campaigns
Martech
NOVEMBER 17, 2021
Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In consulting with Influ2, they were initially skeptical to find out that, of the social ad campaigns the vendor executed for clients, many of them were done on Facebook. “It
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