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How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Webinar Production.

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6 valuable tips to improve your B2B tradeshow marketing

The Lead Agency

Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services. We’ve compiled a list of the top 6 must-dos to create a B2B trade show that your audience remembers.

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

It’s time to put together a presentation, have your facts in order, schedule a meeting, and justify the costs, benefits, and necessity of content marketing to your C-suite executives. Unlike trade shows or in-person seminars, content created on your blog or in white papers and e-books has staying power.

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The Importance of an Email Marketing Database for a Business

SendX

You can put together an offer tomorrow and try to sell that product or service to your list at no cost. Running social media ads will cost you, but if you think about those benefits your business can reap once you have that email list, you’ll believe the money and effort were all worth it. So, an email list has value.

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Read More: Why Cost-Per-Lead Campaigns are More Important Than Ever]. Implement a cost-per-lead campaign.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Trade Shows. Like user conferences, trade shows tend to be costly and are great if you want quick ROI. Source: priceweber.com.

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The Beginner’s Guide to Brand Activation

Zoominfo

Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.