How to Determine a Bidding Strategy for Different Types of Ads
Hubspot
AUGUST 28, 2020
Below, let's review the bidding strategies that will drive results when you use Facebook ads and PPC/Google Ads. Lowest Cost (Auto Bid). This is a good option if you want more control over the cost. You could use this type of bid strategy if you want to maximize cost-efficiency and keep cost within a certain threshold.
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