How to Use Long Tail Keywords to Boost PPC Search Traffic


There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? A long tail keyword could be “marketing automation for Adwords PPC.”.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Their main topic of discussion was around “spelling for long queries.”


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The 17 Best Keyword Research Tools for SEO and SEM


And of course, keyword stuffing, as an SEO tactic, is long dead. Pricing: $70 to $550 per month. Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. They will inevitably cut into the click-through rates of top-ranking pages. SEO and PPC Work Best Together — Here’s Why. These can be costly, but potentially quite effective.

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The Ecommerce Marketer's Guide to PPC Advertising


If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Even small businesses are getting on the pay-per-click bandwagon. According to a 2018 study , 45% of businesses under 50 employees invest in PPC.

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7 Ways SEO & PPC Can Work Together in 2021


If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page. While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. Connect this information with CPC (cost per click) and average position for these terms as well. METRIC 3: CLICK THROUGH RATE.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues


In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues. One of the biggest reasons for missed goals in PPC performance marketing is low-quality data. Manual bidding is no longer a default strategy in PPC performance marketing.

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7 Bing PPC Secrets That Expand SEM Beyond Google


As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. Bing beats out Google in share of long tail search queries.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign.

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

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PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Directive Agency

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. In this post, we’ll walk you through the decision-making process for choosing PPC or SEO, we’ll talk about the many factors you need to weigh and consider, and then–when you’ve arrived at the most viable option for your situation–we’ll cover some strategies for lowering your Cost Per Acquisition so that you can truly maximize the budget you’ve been allotted.

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The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising


It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns. Applying Revenue Management to PPC. Your goal is to get the cheapest cost per click with the highest potential revenue from your PPC ads.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

With a dramatic decrease in ad space, advertising space is now at a premium and the cost per click could increase. Earlier this year, Google eliminated the right hand sidebar ads and while it initially impacted the cost-per-click, the market stabilized as more was understood (and data became available) on the effect of the changes. However, Baidu’s changes are more dramatic so it remains to be seen how bidding and overall costs will be impacted.

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4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss


If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. Here are some of your biggest, low-hanging fruit ecommerce PPC opportunities, and how to take advantage of them. Long-Tail Keyword Expansion.

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A Guide to Choosing the Best Paid Search Management Software


What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software? Failing to maximize the value of data insights for your PPC strategy makes it difficult to keep up with the competition. Target cost per action (CPA).

The Worst PPC Mistakes Beginners Make (and How to Avoid Them)


If you’re not happy with your PPC results, consider this as a checklist to revamp your account. PPC managers say they are doing work in their accounts, but when I look at the change history of the average AdWords account, the numbers tell a different story. Average Quality Score is an extremely good predictor of overall account success, as it directly affects your rankings and cost per click (CPC). The landing page is where you seal the deal in PPC.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO


Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Go for the relevant, long-tail keywords instead. Instead, there are many ways to research and find long-tail keywords that are right for your business.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance


Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher. Implement these tactics and you’re a step closer to fully maximizing the effectiveness of your PPC spend. Just be sure that you don’t let this run for too long without checking spend. A common headache for any account manager is a decrease in budget.

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Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign


Considering that Amazon has 310 million active customers and sells more than 353 million products, it’s safe to say it’s one of the most powerful, cost-effective ways to deliver product suggestions to your target market. Just like with Google PPC, Amazon ads are a way to get your products at the top of search results when people shop on Amazon. Compared to search PPC, where ads appear at the top of search results, there’s a lot of flexibility on where Amazon ads can appear.

Unicorn DNA: What All the Best AdWords Advertisers Have in Common


AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. Quality Score (QS) is one of the AdWords metrics that correlates most strongly with PPC success. Higher QS generally leads to lower costs per click and costs per conversion, as well as better ad placement. Failing to exclude specific keywords in your campaigns results in irrelevant, non-converting clicks.

10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]


max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers. Get a good mix of short- and long-tail keywords to help capitalize on both traffic that''s difficult to rank for, as well as highly qualified traffic that will help your conversions. Provide the information your visitor is looking for when they click your ad by dropping them on the most relevant page. intermediate PPC nonprofit

13 Best Keyword Research Tools to Boost Your Organic Traffic


Is a lack of organic traffic costing you sales? Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. Login to your account and click on Organic Research in the left sidebar. The results will come up in a dashboard showing search volume, paid search (the cost of paying for placement in search results for that keyword), cost per click distribution, and search trends.

How to Use Google Ads Keyword Planner, According to 5 Specialists


Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. Additionally, you'll find the average cost, click-through-rate, and cost-per-click.

Lessons Learned From Spending $25 Million Dollars On AdWords


Focus on “long-tail keywords” to drive targeted traffic. Long tail keywords are the uber specific 3+ word phrases people search for on Google. For example, a broad keyword is “wines” and a long-tail keyword is something like “1984 Napa Valley Cline Cellars Pinot Noir.” These keywords are more likely to get clicks because searchers know exactly what they’re looking for. Not to mention – they’re lower cost and less risky than broad keywords.

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

Improving your ad, rather than creating a new one every time, will usually result in a higher click-through rate, lower cost-per-click, and increased revenue generation. Instead of trying to improve on the PPC ad when it fails to bring in clients, you create another brand new ad from square one, killing any momentum that you had before. That relevance also impacts your quality score — which Google uses to help determine your cost-per-click.

The Importance of Google Ads Quality Score

Stevens & Tate

When running a PPC (pay per click) campaign, you’ll want to make sure your ad’s content is of high quality. The last thing you want is to pay for clicks if those clicks aren’t converting because of poor ad copy, poor landing pages, or poor use of keywords. The Google Ads quality score is a rating that’s given to PPC ads based on a number of different factors.

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms


Keyword research is the foundation of pay-per-click advertising. It’s impossible to run a PPC campaign if you have no terms to target. Using Current PPC Campaigns and a Thesaurus. To get new keyword ideas from your current PPC campaigns, simply look over the campaigns with a thesaurus in hand. If they work for search engine optimization, there’s a decent chance they’ll also work for PPC marketing. Seeing Competitors’ PPC Ads.

Make sense of your data with these essential keyword segments


At the Site level, pop over to the Keywords tab, click the down arrow on any table column header, and then select Filter keywords. Once your filters are in place, simply click Tag All Filtered Keywords , enter a new tag name, and then pick the tag type best suited to your needs — standard or dynamic — and voila! Posted by TheMozTeam This blog post was originally published on the STAT blog.

How to Use Social Media Data to Improve Paid Search Campaigns


Pay-per-click (PPC) has become so technical, that it’s hard to get a leg up as a newbie. Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon. To get a competitive edge, I strongly suggest using data from other sources to inform your PPC strategy. The easiest way to monitor data for PPC campaign improvement is to create Google Alerts for your brand terms.

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How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? As per Google : “Our keyword research tool will help you find the keywords that are most relevant for your business.”

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. As opposed to organic optimization, which requires long-term link building and improving the keyword orientation over time, PPC is different. PPC also gives you a way to track your results in a way that organic link building doesn’t. PPC metrics are thankfully transparent.


10 Trends That Defined Digital Marketing in 2016


This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In another example, Greenpeace capitalized on Leonardo DiCaprio’s long-awaited Oscar win by snagging and t weeting a pro-environment line from his speech. Evolution of Pay-Per-Sale (PPS). With a properly set-up remarketing plan , you’ll increase engagement across both search and social media while reducing the cost-per-click of your ad campaigns.

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Hiring an SEO Firm? A Cautionary Tale


Client 1 had hired an SEO company (SEO1) and was being billed $1,600 per month with $600 for website management and SEO, $600 for PPC campaigns, and $400 to manage PPC campaigns. Long term keyword analysis development. It looked to me like SEO1 intentionally neglected on-page SEO in order to emphasize PPC (where they ‘earned’ even more management fees) and make the relative results of the PPC campaigns more pronounced.

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10 Almost Instant Responses to Your Google Instant Questions


If you can write something compelling, grab searchers' attentions, and stop their search process, you will get a better click-through rate. How does Google Instant affect my PPC strategy? When thinking about the effect Google Instant is having on PPC, it is important to remember that Google is still a business with the main objective of making as much money for its shareholders as possible. How will this affect my PPC campaign?

Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Using video in your emails can increase your click-through rate by 200-300%.