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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. What’s PPC Advertising?

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you’re a PPC marketer, you might know how time-consuming these campaigns can be.

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The Paid Marketing Metrics You Must Measure

Adobe Experience Cloud Blog

Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” Clicks: The number of people who have clicked your ad after seeing it. CTR: Click-through rate of impressions to clicks as a percentage. CPC: The average cost-per-click across a campaign.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. Skip Fidura Skip is associated with the DMA Email marketing council of the United Kingdom, distributing guidance on a responsible behavior framework to businesses.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

Macroeconomics is an elegant way of saying a “large-scale economic system”, in which societies or governments organize and distribute available resources, services, and goods across a geographic region or country. This consistent content flow generates traffic and awareness, and ultimate success on Google, leading to company growth. .

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52 Marketing Terms Every Marketer Should Know

LeadsRX

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. Direct Search Traffic/Direct Visitors. Cost Per Lead (CPL). The total cost marketing pays to acquire a lead.