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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

We recommend that anyone using AI to support competitive analysis, and customer and market research initiatives be aware of these five in particular: Biased Training Data : AI models learn from historical data, and if this data is biased, the AI model will inherit and potentially amplify those biases.

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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. The ongoing study by Gallup found that the number of “engaged” workers, i.e. those enthusiastic about their work, is up by a whopping one point. Admit it: we’re tired, stressed and just looking for some relief.

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[Research Round-Up] AI vs. Humans - Round 1

B2B Marketing Directions

However, the researchers noted that novelty did not appear to be significantly correlated with purchase intent. I described this study in a post I wrote last fall. In the BCG study, participants were tasked to generate ideas for a new shoe for an underserved market. Implications for Marketers The Girotra et al.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

A classic inbound sales tactic is working with the marketing department to create a blog post and social series about the power of your product. For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Use those trends to tweak your future training programs.

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Outsourcing B2B Appointment Setting: Navigating Success Through Strategic Collaboration

Only B2B

This blog aims to delve deep into the intricate world of B2B appointment setting outsourcing. Recent studies have indicated a substantial increase in appointment-to-opportunity conversion rates for companies that choose to outsource this critical function. A positive correlation indicates a successful and enduring partnership.

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6 Things AI Still Can’t Do in the Workplace 

DAGMAR Marketing

According to this study , content that appeals to emotion can increase recognition memory. It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange.

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The Beginner’s Guide to a Data-Driven Sales Strategy

Zoominfo

Today’s blog post is for you! You analyze this data and notice a correlation between average deal size and lead source. Find case studies: Perhaps you don’t have a ton of sales data at your disposal—that’s okay, everyone has to start somewhere. Provide ongoing training. What is a data-driven sales strategy? Get creative!