How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)
Matchcraft
FEBRUARY 14, 2023
Today, the use of machine learning and AI in the marketing industry is rapidly growing and evolving. According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. This can lead to increased engagement and conversion rates, as well as a more positive consumer experience.
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