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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Keep an eye out for new trends and technologies that can streamline your marketing strategy. Generation Z, she shows, will rise in numbers among the nation’s workers. In fact, unless plenty of 65-plus workers buck today’s trend of staying on the job longer, millennials won’t likely even reach the 50 percent mark.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

13 Social Media Customer Service Stats You Must Know 1. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. And the trends suggest that more customers want faster response rates.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Two-thirds of Facebook users (66%) get news on the site. Nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

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17 TikTok stats marketers need to know in 2021

Sprout Social

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

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