Anything Goes Marketing

SEPTEMBER 8, 2008

I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Who are you Writing Your Newsletters for? Many company newsletters you receive in your inbox today talk about how their company is changing and what new products are being released.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. This is something that I had talked to earlier in my post " Linking Blogs and Newsletters Together ".

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

SEPTEMBER 30, 2006

MarketingSherpa recently published a case study indicating 28.24% increase in their newsletter Click-through rate when they switched their "offers" column to the left of the email from the right side. As you can see from the image above, the preview pane default is to see the top left of an email.

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Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. Do you use dynamic email content?

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. Consider adding a link in the email footer to items such as your event invitations or email newsletters. Use Twitter content in your email newsletters. Most likely.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 13, 2007

According to Veronica Brown over at the Content Factor , I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. This is based on my blog post called: Where Do Your Email Newsletters Go? Tags: enewsletter online marketing writing for blogs. Email Heaven?

Tagging 100

Tagging Newsletter Online Marketing Email Marketing 100

Anything Goes Marketing

JUNE 22, 2008

From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. A better approach may be "Get expert updates on X" (by X I mean a specific topic that is assumed to be relevant to the site's content or why would they be there in the first place). What's in it for me?

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100