Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Personalize your outreach Personalization lies at the heart of ABM.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Zoominfo

FEBRUARY 12, 2024

The following are some examples of top revenue intelligence tools that use data to enable better business decisions: ZoomInfo : A comprehensive provider of revenue intelligence solutions, including call recording and analysis, cutting-edge buyer intent signals, and highly accurate B2B data that powers sophisticated, AI-fueled models and apps.

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Zoominfo

MARCH 31, 2024

Key Steps Ghostwrite an executive email : The sales team can tee C-level officers up for success by drafting key outreach messaging for them — an open-ended ask for help with the account becomes one more to-do on their already busy calendar, but a compelling outreach draft makes approval and sending easy. Schuck says.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. We think this opportunity is so rich that we’ve open-sourced a GTM play based on this specific moment that you can use to automate your outreach.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Only B2B

FEBRUARY 21, 2024

By analyzing factors like: Time of day Location Past interactions Even emotional sentiment B2B intent data paints a rich contextual picture. Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data. They don’t become a lead until they show you they are.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. Wrapping it up.

Lead Generation 120

Lead Generation Generation Leads Lead 120

SalesIntel

MARCH 14, 2024

Segmentation and Targeting: Segment prospects based on combined data points to identify high-potential leads with specific technological needs, firmographic characteristics, and strong buying signals. Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. This data can come from website engagement, content consumption, search queries, and more.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Businesses can streamline their lead generation and nurturing processes by focusing on prospects exhibiting strong buying signals, ultimately accelerating the sales cycle.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Martech

JUNE 3, 2022

Sales engagement and outreach. She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Britt’s own marketing team’s process of collaborating with sales, enhancing their engagement and outreach opportunities.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 111

Martech

DECEMBER 19, 2022

This big shift has thrust intent into the spotlight to identify and prioritize the right accounts to reach out to based on account and buyer behavior and, in turn, catapulting outbound sales and outreach as today’s number one intent use case. What can GTM leaders do now to get more value from intent signals?

Intent Data 118

Intent Data Intent Marketing Analytics Tools Intent Signal 118

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. A Compass for Your Content Strategy.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Oktopost

JANUARY 25, 2024

While brand accounts and handles are essential for deploying programs, the real power lies in amplifying messages and content through the people who make up your organization–employees, customers, and partners. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

NetLine

DECEMBER 7, 2023

It demands the greatest investment and places significant emphasis on highly personalized content and experiences. Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when. How can intent data inform personalized messaging and outreach strategies for ABM?

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Zoominfo

MAY 27, 2021

ZoomInfo tracks web browsing activity for a breadth of diverse content. Through that, ZoomInfo validates that the content your prospects are researching is actually about the topic that’s relevant to your business. Once it hits an above-average amount, an Intent signal shows in the ZoomInfo platform for a company spiking on that topic.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Leadspace

SEPTEMBER 16, 2022

According to SalesIntel, “Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service.”. It is collected from a web users’ observed behavior – specifically web content consumption – that provides insights into their interests.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? Intent data allows you to tailor your messaging and content to the needs and interests of your target audience.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Only B2B

APRIL 30, 2024

Intent Signals: Identify and track the accounts that are researching your offerings or similar offerings that your competitors are offering. Crafting Clear Messages: Content marketing is key here. Tailor Your Approach: Adapt your messaging and content to fit each channel’s characteristics and audience.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 96

B2B Marketing Budget Programs Spending B2B 96

Only B2B

JULY 13, 2023

There are two main types of intent data: first-party intent data and third-party intent data. First-party intent data is gathered from your own digital channels, such as website interactions, email engagements, and content downloads.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

NetLine

JANUARY 30, 2024

increase in accounts that interacted meaningfully with our content. By leveraging INTENTIVE’s insights, they quickly identified a lucrative opportunity and secured a six-figure agreement within weeks of discovering the prospect’s intent signals. INTENTIVE now boasts new integrations and functionalities to maximize intent.

Intent 52

Intent CTR Intent Data Intent Signal 52

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SalesIntel

APRIL 15, 2024

Providing educational content can also increase brand awareness and engage potential buyers. Develop high-quality content that answers your prospects’ big questions. Addressing these issues can help potential customers decide to hire a supplier. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52