Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. eMarketer ).

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Stats Social Media Marketing Automation Services B2B Marketing 110

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 So optimizing your site content for voice search is something you need to think about, and the sooner the better. Prioritize Video Content. Consider these stats: Twitter claims that 82% of its users view video content on the app. That way, you’ll know when to switch things up.

Practices 280

Practices Tips Business Emarketing 280

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. Here are 31 stats on SEO that show what Ricky Bobby knows. #1 source: eMarketer ). source: BrightEdge).

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Stats SEO Paid Search Agency Click Rate 80

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats. eMarketer. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

QuanticMind

MAY 31, 2023

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. AI AI AI caramba!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Here is one of the graphs from the eMarketer study. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. For companies reluctant to invest in video, that positivity offers a powerful incentive to jump on the trend.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. Emarketer estimated that the ad spending on social video in the US increased by 38.1% 50% of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media. Social Media Advertising Statistics.

Social Media 58

Social Media Social Marketing Trends Media 58

Porch Group Media

JANUARY 29, 2019

Email Marketing Trends and Strategies for 2019. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. For one day a year, slideshows are cool. Meeker and co. Facebook and Google rule all.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 60% of marketers create at least one piece of content each week ( eMarketer ).

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Marketing Budget Creation Curation Budget Programs Content 120

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Table of Contents. Take a look at these stats on how it has grown and who is using email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Porch Group Media

NOVEMBER 4, 2022

CTV streams OTT content such as Netflix, Hulu, Prime Video, Sling TV, ATTNow, Tubi, Peacock, and many more. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? Another study by eMarketer shows cord-cutters are all set to reach 55.1

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

ClickZ

AUGUST 8, 2020

Emarketer had expected mobile advertising to grow up to $105.34 Digital advertising trend: Revised umbrella view. While OOH is on a downward trend, digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% But the truth lies in the stats that speak for themselves.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . Account-Based Marketing + Content Marketing. Content Marketing Ideas and Inspiration. Content Strategy Essentials: Keyword Research.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Statistic Stats). Statistic Stats). SEO Tribunal ).

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PPC Paid Content Cost Per Click Statistics 110

Huptech Web

MARCH 2, 2023

Businesses can also generate engaging content that resonates with their target audiences, leading to higher conversions. Engaging content, improved customer engagement, and increased sales are ways businesses can use social commerce to reach a broader audience.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. List segmentation is all about creating more personalized content for your emails. Also avoid content that requires too much clicking or scrolling. Disruptive Advertising ). Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Hubspot

JULY 31, 2013

Besides quelling your daily concerns, you also need to be aware of the trends in website design. 17 Must-Read Stats About Website Design and Optimization. Source: Econsultancy ) ( Tweet This Stat! ). Source: Forrester Research ) ( Tweet This Stat! ). Source: Keynote ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Huptech Web

MAY 12, 2023

Table Of Contents Introduction What are eCommerce Returns? Ecommerce Return Stats Should I Offer Free Returns? Ecommerce Return Stats You Should Know eCommerce Returns Account for 20-30% The average eCommerce return rate, according to eMarketer, is between 20-30%. What Should Be Done on Order Being Returned?

eCommerce 52

eCommerce Practices Terms and Conditions Tips 52

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But while companies are turning to mobile now more than ever, it still appears their investments aren’t keeping pace with consumer trends. Mobile video content marketing is one arena plagued with this discrepancy.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Hubspot

AUGUST 28, 2014

The following 13 stats explain why. You can either be another unoptimized sender, or you can get on the mobile trend before the competition does and start winning deals faster through mobile. Source: eMarketer ). Use mobile email content to make money. And your mobile readiness may just be what makes or breaks you.

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Stats Optimization Mobile Marketing CAN-SPAM 28

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Adobe Experience Cloud Blog

DECEMBER 7, 2016

The average cost-per-install (CPI) in the US is only $2, but these retention figures put that stat in a new light. For a mobile team planning a large-scale acquisition campaign, these stats are scary. Personalization can include anything from message content to behavioral send triggers. Another mobile marketing secret?

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 19, 2016

Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. While it’s not a new concept, one of the hottest trends in B2B marketing this year is account-based marketing (ABM). This all comes down to the math and two key stats.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Hubspot

JUNE 20, 2011

There's a lot you can learn from the marketers out there -- be them "experts" or just fellow marketers who are trying out new marketing trends and sharing lessons learned. eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. View more presentations from eMarketer. Mobile Trends - June 2011.

Emarketing 28

Emarketing Stats Inbound Marketing Mobile Marketing 28

Marketing Insider Group

FEBRUARY 17, 2021

Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 And looking at the latest stats from Crunchbase , venture capital has fled from ad tech deals at a roughly 10% compounded annual rate over the last five years.

Paid Content 362

Paid Content Paid Search Agency Ads Banner Ads 362

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Pretty handy, huh? Check them out!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

SEPTEMBER 24, 2015

The way ad blocking technology works (at least for now) is, using a list of advertiser IP addresses, it detects content coming from one of those IP addresses and then summarily rejects that content or “strips” it from the web page, usually filling the space with other content so the reader’s viewing isn’t full of holes where advertisements had been.

Paid Search Agency 28

Paid Search Agency Banner Ads Ads Mobile Advertising 28

Hubspot

APRIL 13, 2012

Google ) Tweet This Stat. comScore ) Tweet This Stat. eMarketer ) Tweet This Stat. Shareaholic ) Tweet This Stat. HubSpot ) Tweet This Stat. Remcolandia ) Tweet This Stat. Remcolandia ) Tweet This Stat. HubSpot 2012 State of Inbound Marketing Report ) Tweet This Stat. minutes on Google+.

Statistics 28

Statistics Google Stats Emarketing 28

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics.

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Paid Content Social Media Stats Social Marketing 100

Webbiquity

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Stats and Facts About Social Media Strategy and Tactics.

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Social Media Stats Media Emarketing 100