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The 21 Best Content Curation Tools


Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

“Curation” versus Fair Use: How to keep your content safe

grow - Practical Marketing Solutions

Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement?

Trending Sources

Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts

Modern Marketing

Have you been wondering who to follow in content marketing? This month, we’ve had the pleasure of adding Matthew Grant, David Fortino, Rick Wion, and Dan Levy to our archive of interviews with the best Content Pros around. Content Marketing

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences.

The 15 Best Content Distribution and Amplification Tools


Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. ” Standing out from the mass of other content there is a different matter.

A reasonable plan to scale content marketing efforts

grow - Practical Marketing Solutions

A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. Scale Content Marketing With A Solid Foundation. Curate relevant content.

7 key roles in digital marketing


“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. How to maintain a cost-effective content creation strategy. Why curation has opened up a new customer connection. The future of content marketing strategy.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. What actually encourages people to share content?

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

The platforms have been responding to the rising trend of private media: Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach. Conversational moments — Today a brand goal on social media is mass relevance.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. Content Marketing

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Swayy for personalized content discovery.

18 of the Best Content Marketing Strategy Guides of 2013


Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

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The ‘Less Is More’ Content Strategy


What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Referenceable content.

Cards That Always Win in Content Marketing (That You Have No Business Playing)

Content Standard

You’d think running a literary magazine would just require collecting submissions, designing issues, and distributing it in some way, but that’s the furthest thing from the truth. Curating outside content that will appeal to our audience to post on social via HootSuite.

Top B2B and Consumer Content Marketing Minds & Advice

Modern B2B Marketing

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Consumer Content Masterminds.

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A Simple Guide to Navigating Trending Content


In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. A Simple Guide to Navigating Trending Content. Discovering Trending Content. 2) Content Explorer by Ahrefs.

Why You Should Shift Your Content Marketing Focus to ROI

Modern B2B Marketing

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. Marketers identified their top three content challenges as limited staff , limited budget, and creating enough content.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation


As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on.

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?”

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26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Marketers certainly need to focus less on producing more content and turn their attentions towards producing quality content.

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The line between Media and Brands is blurring fast

grow - Practical Marketing Solutions

On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. Despite the world’s voracious appetite for content, many traditional media outlets are cutting back.

How to Know When You Need A Content Marketing Platform


Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Or you’ve even talked about the kind of content you need and whether you should use a content curation system, hire outside writers or tap your in-house talent. What's more, nearly 65 percent said they wanted to increase the volume of content over next 12 months. 90% of Business Executives agree that content serves a strategic business purpose.

Find the Right Content Marketing Mix

Marketing Action

As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. percent created, 24 percent curated and 12.6

Announcing Visually’s New and Improved Creative Brief


Capture more and relevant information from clients to deliver better content faster. With sets of finely curated thumbnails for styles relevant to video and graphic design, including illustration, technical design, information design and data art.

10 B2B Companies That Create Exceptional Content


One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Visual Content.

3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

KoMarketing Associates

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. I recently caught a webinar sponsored by Skyword and Outbrain that offered a number of best practices for building an online brand presence and amplifying content marketing efforts.

Email Newsletters Are Experiencing a Renaissance

Content Standard

Publishers including the New York Times and the Washington Post have doubled down on e-newsletters, hoping that curated content delivered to your inbox will help attract a content-hungry audience. Of course, people still use social media platforms and apps to explore content.

The 17 Best Social Media Management Tools


Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. 5: The 23 Best Content Ideation Tools. #6:

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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

Share / Monitor Content: Promoting their content will help build relationships for potential link opportunities and encourage them to share your content in return, reaching their targeted networks. Content Development & Distribution.

The Future Of Digital Marketing

B2B Marketing Insider

Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves.

Use This Surefire Guide To Boost Your Social Media Followers

grow - Practical Marketing Solutions

Figure Out Your Content Cadence. Mark Schaefer’s recent post covers why most content gets seen and shared; the biggest traits of good content are: Honesty. To help create your own cadence consider the following: Create a content calendar (and stick to it).

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

Under Jeremy’s guidance, independent marketing teams at each of Peaksware’s four companies TrainingPeaks, TrainHeroic, MakeMusic and Alfred Music continually evolve similar data-driven, content-based, LTV-focused strategies. Jeremy Duerksen is CMO at Peaksware.

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The Guide to a Successful Employee Advocacy Plan


They must keep up with social trends, create immense amounts of content, and constantly distribute it across various social channels to maintain audience engagement. Creating content.

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Tools I use to amplify social campaigns


In a world in which everyone is dropping the same generalist links into their feed, curation needs to change its focus from social sharing (I’m smart because what I read is smart) to social engagement (I’m smart because I know what you wants to read and can provide it).

10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

As the saying goes, “content is king.” This motto points to the importance of content marketing and to its ubiquitous nature. This compilation of B2B content marketing resources is based on a number of factors, including membership, frequency of updates, and validity of content.

Just Say No to Marketing Advice

Digital B2B Marketing

Today, your content positions your company and delivers your message, and requiring registration reduces the distribution of your content by 90% to 99%. Remove registration forms and increase the reach of your content by 10x to 100x.

Just Say No to Marketing Advice

Digital B2B Marketing

Today, your content positions your company and delivers your message, and requiring registration reduces the distribution of your content by 90% to 99%. Remove registration forms and increase the reach of your content by 10x to 100x.

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

The good news is that content marketing offers smaller companies a great opportunity to market against their large competitors at a fraction of the investment. One of the most powerful ways to harness the power of content marketing is through a business blog.