Remove Content Remove Curation Remove Distribution Remove Relevance

Trending Sources

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

“Curation” versus Fair Use: How to keep your content safe

grow - Practical Marketing Solutions

Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement?

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. ” Standing out from the mass of other content there is a different matter.

Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts

Modern Marketing

Have you been wondering who to follow in content marketing? This month, we’ve had the pleasure of adding Matthew Grant, David Fortino, Rick Wion, and Dan Levy to our archive of interviews with the best Content Pros around. Content Marketing

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload.

Association Curation

Aggregage

What surprised me though was that the article does not bring up the opportunities for curation and aggregation by trade associations and professional societies. This is what I start with in Marketing via Aggregation, Filtering and Curation – Tools and Resources. Curation

A reasonable plan to scale content marketing efforts

grow - Practical Marketing Solutions

A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. Scale Content Marketing With A Solid Foundation. Curate relevant content.

Plan 62

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. How to maintain a cost-effective content creation strategy. Why curation has opened up a new customer connection. The future of content marketing strategy.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

The platforms have been responding to the rising trend of private media: Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach. Conversational moments — Today a brand goal on social media is mass relevance.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. What actually encourages people to share content?

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. Content Marketing

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Best 137

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Swayy for personalized content discovery.

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Referenceable content.

Top B2B and Consumer Content Marketing Minds & Advice

Modern B2B Marketing

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Consumer Content Masterminds.

B2C 54

A Simple Guide to Navigating Trending Content

Hubspot

In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. A Simple Guide to Navigating Trending Content. Discovering Trending Content. 2) Content Explorer by Ahrefs.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? 2) Interactive Content.

Why You Should Shift Your Content Marketing Focus to ROI

Modern B2B Marketing

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. Marketers identified their top three content challenges as limited staff , limited budget, and creating enough content.

ROI 58

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?”

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. Content Marketing SEO

SEO 61

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Marketers certainly need to focus less on producing more content and turn their attentions towards producing quality content.

Tools 62

SEO & Blogging = a Match Made in Heaven?

Writtent

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. Content creation. Content freshness is a key Google ranking factor.

How to Know When You Need A Content Marketing Platform

Opentopic

Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Or you’ve even talked about the kind of content you need and whether you should use a content curation system, hire outside writers or tap your in-house talent. What's more, nearly 65 percent said they wanted to increase the volume of content over next 12 months. 90% of Business Executives agree that content serves a strategic business purpose.

The line between Media and Brands is blurring fast

grow - Practical Marketing Solutions

On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. Despite the world’s voracious appetite for content, many traditional media outlets are cutting back.

Brand 94

Find the Right Content Marketing Mix

Marketing Action

As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. percent created, 24 percent curated and 12.6

Announcing Visually’s New and Improved Creative Brief

ScribbleLive

Capture more and relevant information from clients to deliver better content faster. With sets of finely curated thumbnails for styles relevant to video and graphic design, including illustration, technical design, information design and data art.

Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use.

10 B2B Companies That Create Exceptional Content

Hubspot

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Visual Content.

The 17 Best Social Media Management Tools

Webbiquity

Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. 5: The 23 Best Content Ideation Tools. #6:

Tools 132

17 Ways to Succeed in Viral Content Marketing

Writtent

Every marketer’s dream is to create a piece of viral content. Inspired by the awesome infographic designed by Voltier Digital (see image below), we’ve curated 17 fresh ideas to help you generate more exposure than ever before. People share content that makes them feel a certain way.

Viral 31

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Earn Your Right to Distribute. Curate Thoughtfully.

3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

KoMarketing Associates

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. I recently caught a webinar sponsored by Skyword and Outbrain that offered a number of best practices for building an online brand presence and amplifying content marketing efforts.

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

Share / Monitor Content: Promoting their content will help build relationships for potential link opportunities and encourage them to share your content in return, reaching their targeted networks. Content Development & Distribution.

The Future Of Digital Marketing

B2B Marketing Insider

Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves.

How to Write a Bare-Bones Content Strategy for Small Business

Writtent

It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. Content Marketin

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

Under Jeremy’s guidance, independent marketing teams at each of Peaksware’s four companies TrainingPeaks, TrainHeroic, MakeMusic and Alfred Music continually evolve similar data-driven, content-based, LTV-focused strategies. Jeremy Duerksen is CMO at Peaksware.

The Guide to a Successful Employee Advocacy Plan

Act-On

They must keep up with social trends, create immense amounts of content, and constantly distribute it across various social channels to maintain audience engagement. Creating content.

Plan 66