Launch Marketing

JUNE 15, 2022

Buyer personas drive many aspects of your organization but especially marketing. Understanding the people your products or services benefit from should inform and guide all your marketing efforts. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

Biznology

MAY 29, 2017

Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. But what about content with the product brand directly? Even though most marketers still run campaigns that way it is surprisingly not so. I like the term content intelligence. Like this post?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing AI 102

Marketing AI Marketing Management Marketing Automation Services Planning 102

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Create Visual Content.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Content Standard

APRIL 29, 2021

Content marketing partners help brands expand their reach, elevate their messaging, and get in front of new audiences. Often, these partnerships begin with a brand’s willingness to share insights, aspirations, and information to help content marketing partners succeed. Who are their challengers?

Advertising Agencies 80

Advertising Agencies Work Management Marketing Management Content Marketing 80

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Let’s look at a few ways that might work for your marketing and your budget. Persona-Specific Content.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

KoMarketing Associates

FEBRUARY 20, 2018

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” We frequently refer back to this document as we get the online marketing program launched. Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 127

Marketing AI Enterprise Management Paid Search Agency Work Management 127

Tomorrow People

NOVEMBER 21, 2018

Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Taught by industry experts.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

KoMarketing Associates

NOVEMBER 11, 2014

But what in the heck does this have to do with content marketing? How can marketers use the Iceberg Theory to create higher-quality content that will attract, engage, and retain their audience? The key is to produce compelling content that will demonstrate an organization’s deeper content marketing goals and strategy.

Content Marketing 120

Content Marketing Paid Search Agency Content Multi-Channel 120

Ambal's Amusings

OCTOBER 26, 2011

There have been many blogs, books and other resources that discuss all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Robert Rose is an expert in content marketing strategy, digital media, and the social Web. Who are our buyer personas?

Work Management 100

Work Management Marketing Management Content Marketing Planning 100

BOP Design

FEBRUARY 22, 2022

It’s no secret that B2B marketing is different , nay, more complex, than its B2C counterpart. For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors. The answer starts with your buyer personas. What Is a Buyer Persona?

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Comparing vendors on a third-party review website. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SWZD

MARCH 10, 2017

Let’s huddle in here, fellow B2B marketers, and have a moment of honesty. Sometimes in the midst of sales requests, jam-packed campaign calendars, client requests, determining content marketing ROI, data analysis and creative brainstorms, we forget why we do what we do. Also, current clients often devour educational content.

Top of Funnel 48

Top of Funnel Marketing Management Content Marketing Planning 48

Marketing Interactions

JANUARY 25, 2022

The beginning of the year is an appropriate time to take a stand about the payoffs of commitment in B2B marketing strategies. Company objectives shift due to market fluctuations, board consensus, or the CEO’s new hyper interest. Regulation’s shift, opening a new market. Almost like you’re starting from scratch.

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Marketing Interactions

APRIL 21, 2017

One of the biggest values that come with content marketing operations maturity is the ability to say “no” to ad hoc content demands. As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. But publishing content is not content marketing.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

SmartBug Media

JANUARY 4, 2019

If you’re like most of today’s B2B marketers, you probably recognize that account-based marketing (ABM) has become an important element of any effective go-to-market strategy. So, what role does ABM play in your existing content marketing strategy or how can you get started? Sales and Marketing Alignment.

Account Based Marketing 75

Account Based Marketing ABM Top of Funnel Marketing Strategy 75

Biznology

APRIL 10, 2017

As this conversational model of human-computer interface takes hold, we’ll need to rethink how we use video in marketing. We’ll need to produce chatbot-ready video content. Video content marketing today. Video and account-based marketing. Short and to the point, like an SMS message, and persona-based.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Do you have a clear target persona?

Enterprise Management 194

Enterprise Management Ideal Customer Profiles Content Marketing Management 194

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? This can create vendor fatigue over time.

Vendors 110

Vendors Research Top of Funnel Tips 110

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Content Standard

MARCH 20, 2018

A documented content marketing strategy is what separates the most successful content marketing programs from the banal rest. Upon hearing this, many marketers today breathe a deep sigh of relief. Here’s where successful marketers realize that crafting the plan is the (comparatively) easy part.

Enterprise Management 76

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 76

Content4Demand

SEPTEMBER 22, 2021

Research in behavioral economics has helped marketers understand not how people make decisions but how they don’t make decisions — insights that can drive greater results with behavioral marketing. Behavioral economics can help, but we need to move from academic research to the practical world of content marketing and sales enablement.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

Leadspace

AUGUST 16, 2023

A persona refers to a representation of a user or buyer segment that is created to better understand and design for the needs, behaviors, and preferences of that group. Persona creation is common in fields like marketing, user experience (UX) design, and customer service. Often job titles are incorrect and not up to date.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

Brandpoint

SEPTEMBER 11, 2019

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. Some of her suggestions: Use a standardized template for your content audit.

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

Paid Search Agency 114

Paid Search Agency Paid Content B2B Marketing Companies 114

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Content4Demand

JULY 7, 2021

As a content marketer, this means that an account-based marketing (ABM) strategy is particularly helpful, targeting your content to the differing needs of the individuals in the buying group rather than marketing to individuals in in isolation. Another 39% cite vendor websites. Relevance for Every Role.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on).

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223