How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. The thing is, pretty much every company knows that digital content is important.

DivvyHQ vs. Welcome: Comparing Content Marketing Platforms

DivvyHQ

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from.

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DivvyHQ vs. Basecamp: Comparing Content Marketing Platforms

DivvyHQ

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and Basecamp.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Providing real value today and consistently into the future will help you connect with customers on a deeper level. How can you create consistent, long-term value for prospects and loyal customers?

DivvyHQ vs. Mintent: Comparing Content Marketing Platforms

DivvyHQ

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and Mintent.

DivvyHQ vs. GatherContent: Comparing Content Marketing Platforms

DivvyHQ

Most of the platforms we’re comparing in this series serve similar use cases of helping companies manage ongoing content initiatives across many channels. GatherContent is a bit of a different animal and their core focus of web content management may not be ideal for many teams.

DivvyHQ vs. Asana: Comparing Content Marketing Platforms

DivvyHQ

When looking at the wide variety of platforms built for the marketing world, it's easy to go cross-eyed. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against. In today article, we're focusing in on the comparison between DivvyHQ vs. Asana.

How Content Marketing Builds Trust

Marketing Insider Group

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. Content marketing gives your brand a voice.

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DivvyHQ vs. Wrike: Comparing Content Marketing Platforms

DivvyHQ

Technology has become a must-have for streamlining content ideation, planning, publishing, and more for content marketing teams. Let's see which is the best fit for content marketing teams.

B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! It’s the marketers’ job to keep this upward trend going. Solidify Your Content Plan.

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The Importance of Customer Journey Mapping in Content Marketing

Marketing Insider Group

You’ve heard of it before, but why customer journey mapping? But, instead of plotting a geographical route, they should be using technology to track customers’ experience from awareness all the way to a done deal. What Is a Customer Journey Map? Why Customer Journey Mapping?

Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content Personalization Pays Dividends.

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. So, how are you quantifying content marketing?

DivvyHQ vs. Workfront: Comparing Content Marketing Platforms

DivvyHQ

If you're looking at content marketing platforms and budget is a factor, you're going to want to check out this week's platform comparison: DivvyHQ vs. Workfront.

10 Best Content Marketing Blogs Every Marketer Should Follow

RockContent

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want your business to grow and your customer to feel engaged. You can get some by following the best Content Marketing blogs on the internet.

88% of Marketers Are Now Using Video for Content Marketing Purposes

KoMarketing Associates

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. Over the last two years, most marketers (83%) agree that video has become more important to their business.

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The Importance of Content Marketing

Oracle

Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them. Like most other types of marketing tactics, content marketing influences how other aspects of your marketing strategy do. Building Relationships Through Content Marketing.

6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. Think from your customer’s perspective.

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DivvyHQ vs. Monday.com: Comparing Content Marketing Platforms

DivvyHQ

We’ve heard plenty of horror stories from prospects who are sifting through the proverbial haystack trying to find a content marketing platform that fits their situation.

Content Marketing: Your Solution Is Solving Your Customers’ Problems

Marketing Insider Group

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. But what if your content could get ahead of the problem curve? Ask for Customer Feedback.

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

DivvyHQ vs. Sprinklr: Comparing Content Marketing Platforms

DivvyHQ

Are you in the market for a content marketing platform? If you’re researching options, you’ve probably noticed the huge number of platforms that claim to be CMPs, but their core functionality is either very niche, or supports a very different use case.

DivvyHQ vs. CoSchedule: Comparing Content Marketing Platforms

DivvyHQ

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and CoSchedule.

5 Best Content Marketing Videos of All Time

Marketing Insider Group

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Empathy is at the foundation of successful content marketing. Content Marketing

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DivvyHQ vs. Trello: Comparing Content Marketing Platforms

DivvyHQ

We've heard from many that finding the ideal content marketing platform is harder than it sounds. There are so many tools out there that claim to be the perfect fit for content teams, but end up being too small/simple, or too complex and clunky.

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

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19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017

Influitive

These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? Why Did Content Marketing Saturation Occur?

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

[Research Round-Up] Content Marketing, Thought Leadership and Customer Experience

B2B Marketing Directions

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Content Marketing

New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. Exponential competitors change business models, products, services, and customer connectivity until they find innovations that scale. According to the stock market, the digital winners drive the world’s biggest valuations—the most valuable companies.

How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Build a Content Strategy.

Report: Manufacturing Marketers Seeing Early Success with Content Marketing

KoMarketing Associates

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. Just 39% claimed that they have a content marketing strategy and stated that it is documented.

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Take leadership through exponential growth publishing

Biznology

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. Customers in connected consumption with their preferred vendors. Lesson for leaders.

35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Content Ideas.

Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ).

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. Content marketing has a consistently higher ROI than advertising.

9 Content Marketing Mistakes That Are Hurting Your Brand

Oracle

A re your content marketing strategies companies creating value or distaste among consumers ? “ My biggest — and only — pet peeve in content marketing is when companies chase quick wins rather than long-term gains.

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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. Because that is our goal: content marketing ROI. Tightly regulated content.

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