SmartBug Media

JANUARY 21, 2019

A buyer persona (also called marketing persona) is a representation of your target customer. That one customer review can be used on your website, in email signatures , on relevant social media channels, and even in lead nurture campaigns. Create Case Studies and Broaden Calls to Action.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

NOVEMBER 21, 2019

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” CRM is a powerful tool on its own.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

MAY 28, 2019

One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about. Marketers now, have more information than ever before when it comes to their buyer-persona. Our services viz.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

Valasys

OCTOBER 22, 2019

To optimize sales conversions, marketers need to optimize the influx of quality leads. To optimize sales conversions the prospects can be fed with segmented content resonating with the interests of the prospects. These tools help improve the efficacy of email marketing campaigns.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

FEBRUARY 21, 2020

The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’. Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

MARCH 9, 2020

Working with predictive techniques such as a predictive content strategy according to the likes & interests of the customers, allows marketers to prepare the pieces of content in a way that helps scale up personalization to streamline B2B sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

PureB2B

JUNE 17, 2018

To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content to your leads. Through lead nurturing, you’re presented with the opportunity to convince a prospect of the value of your offering.

Lead Nurturing 113

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 113

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. So, the process of lead nurturing is important. Equally important is tracing the intent of the prospects to research. Wrapping Things Up.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Tony Zambito

MAY 4, 2011

.  As a former senior executive in sales and marketing, I evaluated as well as implemented several of the sales and customer profiling systems that exist where you are plotting buyers neatly into personality quadrants, demographic as well as psychographic categories, using blue sheets, and multiple other types of systems. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Valasys

MAY 27, 2020

John Jantsch, Founder & President of Duct Tape Marketing describes how to create personalized pieces of content: “Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Unbound B2B

JANUARY 10, 2023

Fast results An outsourcing partner can use their competence to keep your sales pipeline swamped with qualified leads , freeing up your sales team’s time. Instead of wasting time looking for new leads, your staff can devote their full attention to converting quality leads into customers.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. There’s a lost transcending the B2B marketing realm in 2020 & the expert services by Valasys Media will help you dominate the year.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Outgrow

MARCH 2, 2021

Determining your target audience can also help you understand where you can easily target them with your marketing strategies. At this step, you would need to keep in mind your audience’s purchasing power, their demographic, geographic, and psychographic characteristics. This stage is also crucial for your lead nurturing efforts. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Valasys

SEPTEMBER 10, 2019

Driving positive Word of Mouth Marketing requires executing the cores of marketing correctly which includes optimizing the endeavors such as Inbound Marketing, Social Media Marketing , Content Marketing , Omnichannel Reputation Management & Product Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

APRIL 17, 2020

According to Michael Brenner, CEO & CMO of Marketing Insider Group , “Content marketing is the gap between what brands produce and what customers actually want.”. Needless to say, the narrower will be the gap the more holistic will be your content strategy.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JANUARY 24, 2020

Content marketing is all about attracting engaging with & converting the prospects by engaging with them at the right time, on the most suitable platforms across the web. But that’s not what content marketing is all about. This is where the idea of an efficient content pipeline comes to picture.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Valasys

FEBRUARY 17, 2020

Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content distribution is the starting step of your content marketing strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Circle Studio

OCTOBER 12, 2017

Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter. Learn More About Content Marketing. Learn More About Lead Generation. Learn More About Lead Nurturing. Often conducted using online-based surveys.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

OCTOBER 29, 2019

Intent data encompasses the insights gathered from the demographic, technographic, firmographic & psychographic factors associated with prospects along with their research methodologies, purchasing habits & the past browsing histories of the prospective customers.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

Valasys

NOVEMBER 4, 2019

Evolved Personalization making it “Real-Time” : Customer data is fetched from innumerable sources including the first & third-party intent data, reviews, sales data & insights gathered from the demographic, firmographic, technographic, psychographic & ‘fit-data’ insights.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

PureB2B

JUNE 17, 2018

To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content to your leads. Through lead nurturing, you’re presented with the opportunity to convince a prospect of the value of your offering.

Lead Nurturing 62

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 62

Valasys

APRIL 3, 2020

Read more on How to Build Customer Loyalty with Content Marketing. The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers. Adopt an omnichannel strategy.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

SEPTEMBER 20, 2019

At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. For deciphering the above tips to your marketing cores, to get the maximum revenue from your sales pipelines, feel free to contact us.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 9, 2019

These data points gathered from the omnichannel marketing endeavors can be integrated with the first-party intent data i.e. the data gathered from the website analytics. Marketing automation platforms integrated with the CRM also display the new accounts that have been acquired.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. Website Content Marketing Strategies. Create Gated Content. E.g., What is content marketing?

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Single Grain

MAY 18, 2021

We will, however, share some lead magnet tips that will make your customers fall in love with your lead magnet and brand. As a result, your lead magnet will be loved by more of your target audience, resulting in an improvement in your conversion rates. Learn More: The Only 4 Marketing/Content Marketing KPIs That Really Matter.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Valasys

JULY 25, 2019

Inbound marketing is virtually everywhere, in the current era of marketing where the Internet of Things (IoT) have emerged as inexplicably important armories to aid the core endeavors of marketing. Split-testing the alternative forms of content comes under the realm of growth hacking & is very important.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

SEPTEMBER 2, 2020

Focus on content marketing and steady flow of content on your targeted external platforms, as well as, on your ‘owned’ channels. Optimize your content for SEO using tools such as SEMRush and Moz. Assure that your content marketing goals are SMART – Specific, Measurable, Attainable, Relevant and Timely.

Startups 69

Startups Planning Work Management Marketing Management 69