Valasys

JANUARY 17, 2020

Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers. To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

OCTOBER 22, 2019

To optimize the sales conversions, the prospects need to be delivered with specific pieces of content resonating with the areas of interest the prospects – at specific stages of buying cycles. To optimize sales conversions, marketers need to optimize the influx of quality leads.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. So, the process of lead nurturing is important. Equally important is tracing the intent of the prospects to research. Wrapping Things Up.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MAY 27, 2020

The better understanding you have of your persona and their pain-points, the more tailored and personalized your pieces of content would be. Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. Include a Table of Content to Improve the Reading Experience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

SEPTEMBER 10, 2019

Word of Mouth Marketing (WOMM) may be inexpensive, but it blossoms only once exemplary products or services are delivered by the brands to their customers. Knowing the Product, Brand & Industry: Marketers need to understand their products. Personalization lies at the heart of driving positive word of mouth referrals.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

The experience-economy is in turn driven by a knowledge-based answering framework – wherein the marketers need to research their ideal personas & serve them with personalized content at each stage of their respective buying cycles to improve their experiences & ultimately accentuate the bottom-line conversions.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

The more you will hyper-tailor the customer experiences, the sooner they will make the buying decision, thereby streamlining the sales cycle. Read more on How to Build Customer Loyalty with Content Marketing. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Heat maps can be used to emotionally analyze users’ experiences throughout their buying cycles. Below are the few tips to abide by for improving SEO: 6.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 9, 2019

These data points gathered from the omnichannel marketing endeavors can be integrated with the first-party intent data i.e. the data gathered from the website analytics. Marketing automation platforms integrated with the CRM also display the new accounts that have been acquired. Developing targeted value propositions: .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

SEPTEMBER 20, 2019

At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Inbound marketing is virtually everywhere, in the current era of marketing where the Internet of Things (IoT) have emerged as inexplicably important armories to aid the core endeavors of marketing. Split-testing the alternative forms of content comes under the realm of growth hacking & is very important.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45