Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. Topics covered in SaaS content are often technical.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). It can help you convert leads and win new customers. Quick Takeaways.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. What Is YMYL?

SEO 331

SEO SME Lead Ranking Content Marketing 331

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 363

Content Marketing Planning Best Practices Lead Ranking 363

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Branding 114

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Users have to visits booths to get entered to win prizes. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Ranking 288

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. NLP technology has improved to the point where it can more accurately give users results despite the many ambiguities of human language—idioms, sarcasm, metaphors, and so on.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? When producing content that will support your prospects in achieving these goals, your primary concern should be to create content specifically for these readers.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. Video Marketing Channels 15. YouTube has more than 2.5

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Or you use some fragments from all the outputs to create your own piece of content.

Marketing AI 313

Marketing AI Curation Content SERP 313

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. It is crucial to assess if its potential ROI is worth your time, resources, and marketing investment. Lower production costs.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. .” Perhaps more so than ever.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 138

Scoop.it

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing?

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It?

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

nDash

OCTOBER 23, 2018

And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. I’ve been there.

User-Generated Content 55

User-Generated Content Word of Mouth Generation Peer-to-peer 55

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127