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Maintain: Keeping Your CRM Data Perpetually Clean and Current

Zoominfo

The final, critical step in the CRM data hygiene process is all about maintenance. Teams don’t only need clean data — they also need a way to make sure their CRM doesn’t backslide into chaotic, messy data. This means the updates you set up need to reflect the changing nature of your total addressable market (TAM).

CRM 130
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Analyze: Assessing Your CRM Data for Actionable Insights

Zoominfo

It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., Each record might also contain unique contact and sales data. It’s why Analyze is the second step in a comprehensive five-step CRM hygiene process.

CRM 130
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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

That’s why an omnichannel contact center needs to be part of your customer service strategy. An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you.

Contacts 105
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Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

Personalized interactions become a breeze, marketing messages strike a chord with your target persona, and your sales are trending in the right direction. Enhance is a stepping stone for businesses to capture a competitive edge in their market by getting a more complete view of their customer.

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CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

Marketing tools easily come to mind when you think of how to scale your business. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. An email marketing tool feeds data to the CRM.

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How to Use CRM Data for Content Marketing

ClearVoice

Customer relationship management (CRM) software has revolutionized how businesses interact with customers. At its core, a CRM system helps businesses manage customer data by centralizing it. This data can include contact information, purchase history, preferences, and customer behavior like email opens and clicks.

CRM 105
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Hubspot CRM Migration Checklist (for a Hassle-Free Move)

Spiralytics

Does your company use Customer Relationship Management (CRM) Software? The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. So, why choose Hubspot as your new CRM Software?

Hubspot 118