Content Standard

AUGUST 12, 2020

And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Content Marketing Institute

OCTOBER 16, 2018

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”. SEO Click To Tweet.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. Before diving into the brief, Kelsey Reaves, an SEO consultant and the founder of SiteSee , says it’s valuable to understand your brand or company’s stance on a specific topic. Do you have a list of competitors’ websites ready? . Know your brand.

SEO 111

SEO FAQ Content Work Management 111

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. It’s no coincidence that the majority of webpages ranking on the first page of SERPs contain H1 tags. Okay, so what’s the big deal?

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. The Long and Short of It. Request a consult.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Convince & Convert

JUNE 6, 2013

When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). So now I’m going to put Long Tail Pro to work. However, in addition to giving you search data, Long Tail Pro also gives you all kinds of ideas for alternate keyword ideas.

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Valasys

OCTOBER 20, 2020

According to research by Boston Consulting Group, by the year 2020 B2B queries from the smartphones will amount to 70% of all the queries through several device platforms. Researching relevant long-tail keywords & targeting them in the pieces of content on the website can help satiate the natural language queries.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

seo.co

SEPTEMBER 4, 2023

The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). For example, you could include a page title like “Book an Appointment” or “Get Your Free Consultation!” Website structure and hierarchy. Google uses bots to crawl the web and index pages.

SEO 64

SEO Practices Best Practices Lead Scoring 64

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020.

Google 52

Google SERP De-duping SEO 52

Moz

SEPTEMBER 21, 2020

For example, if you run a business consultancy, the videos that you record should be more professional than if you run an e-commerce surf lifestyle brand. If you have a 10-minute-long video, it can be transcribed into a 2,500-word blog that takes about 10-15 minutes to read.

SEO 85

SEO Top of Funnel SERP Content 85

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

seo.co

JANUARY 14, 2024

But if your law firm sticks with proven SEO strategies, you’ll enjoy more consultations and calls. Search engine optimization (SEO) for personal injury law firms is highly competitive , but with the right strategies, we can get your law firm’s web pages to rank at the top of the SERPs.

SEO 52

SEO Personalization Lead Ranking Lead Scoring 52

Marketing Insider Group

MAY 22, 2023

How can my company optimize our website to rank higher in SERPs ? How should companies optimize website content for long-tail keywords? Start creating content that’s well received by your audience, SERPs, and AI robots. How can my company determine which channels generate the most web traffic for our brand?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Moz

OCTOBER 18, 2020

For casual, drop-in businesses, where customers or clients don’t need to do much research or make a big decision, I could see how maybe Google has made the SERPs an almost-suitable substitute for the homepage. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Valasys

AUGUST 29, 2019

According to research by Boston Consulting Group, by the year 2020 B2B queries from the smartphones will amount to 70% of all the queries through several device platforms which according to Top Rank Marketing is currently at 50%. Focus on Optimizing the Website & the Content For Mobile Devices (Mobile UX): .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Target long-tail keywords: Long-tail keywords are longer, more specific phrases that may be less competitive, but can still generate significant traffic.

eCommerce 52

eCommerce Traffic Organization SEO 52

Content Standard

MARCH 7, 2023

As an SEO content strategist, consultant, and copywriter, I wanted to find out what this means for brand marketers and content creation. A Morning Consult survey of 2,200+ U.S. A Morning Consult survey of 2,200+ U.S.

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Directive Agency

NOVEMBER 2, 2016

It should include variations and synonyms for your primary keywords as well as the long-tail modifications of the keywords you are targeting. Once you have fine tuned your primary keywords, going after the long-tail keywords is the best way to generate conversion heavy traffic. Ad Group Keywords. Optimized Landing Pages.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hubspot

APRIL 10, 2012

From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs). Let's say that those reports tell you that the term 'unicorn shoes' -- for which you rank in listing position 9 in the SERPs -- drives less traffic than the term 'unicorn hats' -- for which you rank in listing position 2 in the SERPs.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Get A Free Consultation. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. 9 SEO Trends You Can't Ignore in 2020.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Get A Free Consultation. Get A Free Consultation.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Marketing Insider Group

NOVEMBER 13, 2023

Consider long-tail keywords and questions that users might ask. Image Source: Search Engine Journal However, recent observations, like the diminished presence of SGE in SERPs , highlight the importance of balancing AI-generated content with human-crafted responses for accuracy and trustworthiness.

Features 238

Features Marketing Agencies 2 Dwell Marketing Agencies 1 238

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Directive Agency

JULY 7, 2017

So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs. In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords. But, take a moment to consider, how Google-savvy are your end-customers?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Marketing Insider Group

NOVEMBER 27, 2023

Start by identifying a set of new keywords, including long-tail keywords, which make up 70% of all SERP traffic. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more leads for your business.

Planning 233

Planning Lead Scoring Lead Ranking Paid Search Agency 233

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Get A Free Consultation. Long-Tail Keywords Only. Get A Free Consultation.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Marketing Insider Group

JANUARY 23, 2023

The more content you have, the more likely it is that your audience will find you on SERPs. Include low-difficulty, long tail keywords in your content that are tailored to the needs and interests of your target audience. Check out our weekly blog content service now or schedule a free consultation today!

B2B Thought Leadership 273

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 273

Single Grain

FEBRUARY 19, 2020

Get A Free Consultation. ” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45