markempa

DECEMBER 3, 2012

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! I was reminded of this mindset when I recently taught a day-long seminar on B2B Marketing Best Practices at ExactTarget’s Connections 2012 conference. Uncover qualified leads.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

ViewPoint

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. A form completion is a lead.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. This means that high-quality leads aren’t just valuable but also cost-effective.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Again, an over-emphasis on lead generation and customer neglect was an unaddressed problem in B2B marketing long before the pandemic.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " I agree.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

APRIL 25, 2017

Generate knowledge and awareness of your offerings to these audiences: Job Title. Target fans of industry events such as conferences, that your prospects are interested in. To get started, try these two remarketing audiences: Website visitors – Remarketing – Lead Gen. Fans – Remarketing – Lead Gen.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Having virtual options allows us to attend more of the world’s top marketing conferences than we could ever fit into our schedules in the past. Many conferences this year are even streaming for free online.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Generating leads with B2B marketing strategies is not low effort. Your years of expertise in your BUSINESS is why you are here now, looking for answers to lead generation in the new world. And you could use some help.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. This year, we are extremely bearish on virtual conferences. Gone (hopefully not forever!)

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Single Grain

APRIL 18, 2023

If your current lead gen strategy isn’t successful, it may be time to call in a professional. In this post, we’ll help you understand the benefits of lead generation outsourcing and how to find the right lead gen company. Work With Us What Is Lead Generation Outsourcing? What’s happening?

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . This is a severe disruption to potential lead gen efforts. It’s because they work.

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

KoMarketing Associates

FEBRUARY 18, 2016

Take lead generation, for example. MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. It wouldn’t make any sense to ask readers to register for a webinar when they were reading a post about the importance of traditional marketing events (tradeshows, conferences), would it?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

SEPTEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

Lattice

FEBRUARY 18, 2016

This is a guest post from our partner Sangram Vajre, CMO at Terminus – we’re joining him at the #FlipMyFunnel conference in San Francisco on Feb. If you’re also attending the conference, come get a demo at our booth by registering here ! . Looking forward to hearing what you think about the conference!

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

nDash

DECEMBER 23, 2021

Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Lead Generation World Conference. Host: Lead Generation World. Examples of tracks include compliance, lead buyer, lead generation, and more.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Cest pas beau, çà ?

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Hubspot

SEPTEMBER 30, 2013

I once went to a marketing conference. The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Trade shows and conferences are a great way to have many face-to-face meetings in a short time. Lead Generation: 39% say offline lead gen has somewhat decreased.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

NOVEMBER 26, 2012

Example: “I hope you enjoyed the conference as much as I did. After all, that’s why they attend conferences and trade shows. Only 5% to 15% of inquiries are ready to speak to Sales, so the rest require nurturing until they fit your universal lead definition (ULD). Lead Generation: 39% say offline lead gen has somewhat decreased.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Scoop.it

MAY 11, 2021

According to research performed by SEMrush , 79% of companies are using content marketing to generate higher quality leads. Higher quality leads mean you’ll close more deals and grow as a result. Lead Generation Goes on Autopilot. Closing more deals also means greater revenue. Who doesn’t want that.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

SnapApp

MARCH 19, 2015

I know our team at SnapApp finds events to be incredibly powerful for lead generation and opportunity creation – but they’re also expensive. Yes, events are expensive, but if they’re your biggest driver of leads you’ll quickly make that investment back in closed business. Want to learn more about boosting lead gen at events?

Lead Scoring 48

Lead Scoring Lead Ranking Generation Leads 48

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Use these ideas as inspiration for your next lead gen campaign. Let’s get cooking.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

NetLine

JULY 27, 2023

What led you to earn NetLine Cadet Certification , and how have NetLine tools impacted your approach to lead generation? It was my excitement about using the self-serve NetLine platform lead gen tool to test targeting strategies across your 15K+ library of publishers, and the training to get me up to speed to jump in.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Directive Agency

JANUARY 9, 2019

LinkedIn is not a lead generation platform, but a demand generation platform. The moment we stop relying on LinkedIn for leads and focusing on LinkedIn being the first step in the buyer’s journey, we’ll start to see more impactful results. Have a big conference you’re planning on being at? What do I mean by this?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Sprout Social

APRIL 6, 2021

The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. We’ll review some of the best ideas on how to generate sales leads through social media.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141