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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

The RSS feed is: [link]. Of course, tools like Expion ‘s are helping brands integrate these different teams, but ultimately the priority has to be there on the part of the company. More companies seem to be realizing that this is a priority that is not going away. Listen Now. Find us on iTunes: [link]. Tweetable Moments.

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Guest Editor: The Why and How of B2B Podcasting

The Customer

Layer in the WHAT of the style that will support the why and who; most B2B podcasts will be interview style, except for those companies who may have a high-profile personality at the helm or in a creative or marketing role who can hold their own and just expound. Think Gary Vee of Vayner Media. Now Just Do It.

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You Do Not Own Your Audience

Convince & Convert

The RSS feed is: [link]. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. ” Public companies are not the only ones who need to measure the value of their subscribers – and of those subscribers’ opinions. Listen Now.

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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

The RSS feed is: [link]. “Companies don’t understand the science behind viral. So how are companies doing it wrong? ” If you could do a Skype call with any living person, who might that be and why? Jonah would like to have a Skype call with famous soccer player Lionel Messi. Listen Now .

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now . Tweetable Moments.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

The RSS feed is: [link]. But Southwest is intent on keeping the blog organic : a true voice of the company. If you could do a Skype call with any living person, who might that be and why? Brooks wants to do a Skype call with David Bowie, partly because of how well he consistently reinvents himself. Listen Now .