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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

The RSS feed is: [link]. Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. This is a particularly interesting case because it is a Chinese company buying a UK-based company. Listen Now. Find us on iTunes: [link]. Tweetable Moments. Book Giveaway!

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

The RSS feed is: [link]. ”Being able to get the marketing angle, the customer relations angle, and then also the PR angle, being able to blend all those together is a beautiful thing when you’ve got people who work together so well,” Brooks says. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

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How to Be Careful Without Being Boring

Convince & Convert

The RSS feed is: [link]. As a company that sells alcohol, Beam’s actions on social media are closely monitored. That one Instagram photo is important, but it’s not as important as guiding the storytelling for an entire brand, a whole company. If you could do a Skype call with any living person, who would it be?

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The RSS feed is: [link]. As a financial services company, there are certain things they can’t do according to federal regulations. How does a company target “mobile users” if that demographic is so heterogeneous? If you could do a Skype call with any living person, who might that be and why?

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. If you could do a Skype call with any living person, who would it be? Listen Now. Find us on iTunes: [link]. Tweetable Moments.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. All of these ideas will help your fans make a stronger and more personal connection with your company.