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Why now is the time to pay attention to micro-communities

Martech

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

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Why community could be the next big thing in marketing

Martech

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

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What Reddit can teach brands about creating community via email newsletters

Liveintent

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. The same is true for publishers. Here are some of the highlights.

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Harnessing the Power of Content Marketing for Credit Unions and Community Banks

ClearVoice

Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing. Helping community banks optimize their content marketing initiatives and enhance their brand positioning.

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9 Award-Winning Customer Advocacy Success Stories

These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How ADP mobilized 251 customers to participate in interactive interviews.

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Pulling the Thread: Community Spotlight with Samar Owais

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? For me, it’s the warmth.

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When Building a B2B Community, Don’t Forget the Joy

6sense

Last week, we announced the publication of Want to Build a Successful B2B Community? It’s brimming with hard-earned actionable insights that can help your organization create its own successful B2B communities. Keeping your community at the forefront of the members’ minds is so important, Latané writes. Check it out here.