Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 132

Marketing AI Paid Content Work Management Marketing Management 132

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

readwrite

MAY 11, 2012

I’m not married and I have no kids, so I hadn’t paid much attention to “Mommy bloggers” until i spoke at BlogWorld East in New York City last year. Dufurrena says momvertising goes back generations before the Web became a marketing tool. Low Cost, Big Returns For Advertisers. Is It Advertising? Public Relations?

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Hubspot

SEPTEMBER 4, 2012

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! but focus on how to use social media and inbound marketing in unison.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Dan is our internal social media scientist here. In this episode, we chat about: Becoming a social media scientist. The future of social media.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Optinmonster

JANUARY 26, 2024

That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. What Is Webinar Marketing? What Are Webinars?

Lead Generation 69

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 69

Hinge Marketing

NOVEMBER 3, 2021

One of the best ways to build your visibility and authority while developing a market for you as a product is through speaking engagements. So what makes speaking engagements the most effective marketing technique in any professional services marketing strategy ? Try these strategies: Ask for a list of registrants/attendees.

Work Management 130

Work Management Consulting Marketing Management Webinar Metrics 130

KoMarketing Associates

MAY 2, 2017

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

BenchmarkONE

NOVEMBER 23, 2018

It might be time to look in a new place: social media. In today’s selling market, the best places to find leads are shifting away from traditional channels. Instead, it’s in the social media arena where you can achieve your biggest growth. Today, you’ll learn the strategies behind effective lead generation on social media.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Unbounce

JULY 23, 2019

In the market for a marketing conference that’s totally immersive and genuinely actionable? and we’re super excited to share all the details of this year’s “Raise Your Marketing IQ” agenda. We know there are a lot of marketing conferences out there. No fluff, no panels, and no recycled content.

Buyer Personas 22

Buyer Personas Co-Registration Top of Funnel Conference 22

Martech

OCTOBER 29, 2021

It’s not enough for marketers to engage with them in each channel — every interaction needs to be connected. ” He added, “Well-intentioned brands end up delivering poor experiences to customers by not connecting all of their omnichannel touchpoints.” 3 ways marketing and sales teams can generate buyer interest.

Co-Registration 112

Co-Registration Brand Identity Branding Touchpoints 112

Unbounce

OCTOBER 13, 2020

As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Here’s why: Event landing pages are the best way to drive ticket sales and registrations. Cerebro Marketing created this page for Collective Zoo to promote a UFO-themed concert.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Hubspot

FEBRUARY 7, 2013

When thinking about a webinar topic, try to think of something that's best explained as a presentation -- with the help of both visuals, and verbal explanation. That means, for instance, that B2B marketers should consider when the slowest working hours are for their audience and probably want to host on a weekday, not a weekend.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Hubspot

JULY 18, 2018

set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. the modern marketing team we've built. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. Set a registration goal. Facebook , LinkedIn and.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. of marketers say the primary goal of virtual events is to generate a pipeline. Well over 4,000 paid their registration and joined in the fun, events, and teaching sessions.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

TrustRadius Marketing

MARCH 29, 2021

Customer-facing teams like sales, marketing, and customer service/support rely on this type of software. . CMS Software : Create and update content published on websites. The CMS is responsible for storing and keeping track of all the content published on the website. Some CRM products are designed with sales end-users in mind.

CMS Development 52

CMS Development Industry CMS Enterprise Management CRM 52

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

ROI 50

ROI Paid Content Social Marketing Webcast 50

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . Why aren’t we all using interactive content? . Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. The problem is: Many marketers create webinars that deliver little value.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

OCTOBER 25, 2022

This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Luat Duong, Head of Search, Scandinavian Biolabs. CRO Basics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Startups 101

Startups Top of Funnel Work Management Business 101

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma.

Social Media 127

Social Media Media Paid Content Conference 127

Hubspot

FEBRUARY 28, 2017

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. The Best Free Marketing Resources. Website Grader.

Startups 28

Startups Business Template Case Studies 28

Convert

AUGUST 1, 2022

And someone high up (*cough* the incorrigible HiPPO *cough*) will spew some mumbo-jumbo about how experimentation can never trump traditional channels like ads and events that have stood the test of time. HiPPO = Highest Paid Person with an Opinion]. Tim Mehta , Director of Growth Marketing at Lucid Software. Ben’s Framework.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.)

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Hubspot

AUGUST 2, 2012

Segmentation can be a powerful way to improve your marketing. By adding a phone number to your landing pages, you can not only build trust through transparency, but also increase conversions, as evident by this case study. If you are running marketing campaigns (paid search, email, social, etc.) This one's simple.

Landing Pages 28

Landing Pages Lead Generation Co-Registration Lead Scoring 28