Content Standard

JULY 14, 2021

If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services. Brand safety is an important consideration when choosing any vendor. For most organizations, though, budget underlines any vendor decision.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech Advisor

JANUARY 28, 2020

RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. Marketing teams are abandoning the old manual processes previously used to create proposals. What is RFP software?

RFP 52

RFP Work Management Marketing Management Software 52

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Across the board, email is a lead-generation tool.

Marketing Automation Services 124

Marketing Automation Services Intent Marketing Automation Email Marketing 124

KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

DiscoverOrg

APRIL 20, 2017

Output : Inquiries, proposals, demo requests. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties. Activity : Emails sent, calls made, requirements written. Readiness : Database size, SLA completion, skills.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 15, 2011

About half of buyers consider only one system , I’m told by various vendors. This and the following figures come from the CMO Council study “Driving Revenue Through Customer Relevance”, which I analyzed in detail last year). 19% of buyers do a formal needs assessment and Request for Proposal (RFP). Here are some statistics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

B2B Marketing Analytics

AUGUST 24, 2019

All these metrics are important but they do not help a CMO when she has to justify the biggest line items on her budget or demonstrate in QBRs the measurable impact on the pipeline that marketing organization is making. She posed a question to me: I have so many proposals for all the different events that we should be doing next year.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Golden Spiral

SEPTEMBER 15, 2021

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. The process of requesting a proposal is changing. Whether or not your company wants to go the route of a formal RFP, there are some questions you should ask all your vendors.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

SnapApp

MARCH 27, 2018

When I later worked at a PR firm, speaking proposals were a core deliverable of our agency, and I learned quickly how to improve their acceptance rate. Soon after, I became a spokesperson as CMO/cofounder of a startup, and started securing more opportunities for myself to promote the business. . Do Your Research.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Today''s CMO needs to convince not just him or herself, but also the rest of their C-suite, if they hope to transform their organization into a modern-day, inbound organization.

CMO 28

CMO Work Management Marketing Management Allocation 28

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. “Okay, maybe the single vendor suite is dead, but a select 2-3 strategic vendors will prevail” seems to be their narrative.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

chiefmartech

JANUARY 30, 2017

Dear Anna, If only everyone in an org — from HR to the CMO to the CEO — understood martech as well as you do. Here’s an example: “I did a vendor selection for a journey orchestration engine and needed to find a tool that integrated best with all of the other data we had.” Anna, New York. Please comment below.

Marketing Proposals 40

Marketing Proposals CMO Click Rate Conference 40

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Joe Pulizzi, co-author of Get Content. Get Customers. David Meerman Scott, author of The New Rules of Marketing & PR. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Golden Spiral

NOVEMBER 15, 2018

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. The process of requesting a proposal is changing. Whether or not your company wants to go the route of a formal RFP, there are some questions you should ask all your vendors.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. Buyers want the highest quality solutions with the fewest possible vendor relationships.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

The ROI Guy

JANUARY 15, 2013

At this later stage of engagement, it’s usually a Bakeoff between vendor offerings– a vicious shootout on features, function and especially price. The unique competitive value of proposed solutions, c. In fact, CEB reports that 57% of the buyer’s journey has been completed prior to the customer engaging with a sales professional.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Golden Spiral

NOVEMBER 15, 2018

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. The process of requesting a proposal is changing. Whether or not your company wants to go the route of a formal RFP, there are some questions you should ask all your vendors.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

The ROI Guy

MARCH 11, 2014

With the value of content marketing on the rise, the researchers in IDC’s CMO Advisory became curious, prompting the team to ask: “If content has become so valuable to buyers in facilitating purchase decisions, then what content do these decision makers perceive as the most valuable?".

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

The ROI Guy

JANUARY 18, 2013

Michael Gerard, VP of IDC ‘s CMO and Sales Advisory Practice indicates in a recent presentation that it now takes more than 650 targets just to get one deal, and each deal is taking longer to close than before, some 19 months for the marketing and sales cycle to complete. This is a good news / bad news story from IDC.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

Terminus

JANUARY 16, 2019

Along with these changes, and somewhat serendipitously, we had recently brought on a new CMO. When you look at it through the lens of what we are helping our customers do within their businesses, we aren’t a cool MarTech vendor, we’re helping fundamentally change a big part of how they deliver growth. Derek Slayton, CMO.

Account Based Marketing 29

Account Based Marketing Branding Brand Identity Paid Search Agency 29

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] On average, how much do IT firms spend on marketing?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. ” Or relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. What have other customers of that vendor experienced?

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Moz

AUGUST 7, 2019

My goals with the new proposed taxonomy would accomplish the following: Increase engagement from natural site visitor exploration Allow users to navigate to the most important content on the site Improve landing page visibility from an increase in relevant internal links pointing to them. Yaniv Masjedi — Our phenomenal CMO at Nextiva.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

KoMarketing Associates

OCTOBER 2, 2018

From strategic objectives to tactical points of focus, the information below can help guide and support B2B marketing initiatives proposed in the new year and beyond. 2018 CMO Global Study. Customer experience and the relationship between B2B vendor and buyer is becoming increasingly important. Why This Report is Significant.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Heinz Marketing

OCTOBER 11, 2021

” My guest is Scott Horn , CMO at several SaaS companies. Scott is a multiple time CMO, CRO, has worn many hats. I have found one person who is a good friend of mine, who actually believes that they’ve made paid search work, but I will describe the conditions required and he had a technology vendor recommendation as well.

Paid Search Agency 108

Paid Search Agency Top of Funnel B2B Thought Leadership Ideal Customer Profiles 108

Martech Advisor

OCTOBER 21, 2019

While every CMO knows that their job is becoming more and more ROI-driven, quite often the differentiating spark is a creative insight. The offers may often be personalized, based on data the vendor has collected about the customer, such as past purchases, age, or gender. billion in 2019. billion in 2019.

Paid Search Agency 55

Paid Search Agency Paid Social Agency Marketing & Strategy Vendors 55

B2B Marketing Directions

NOVEMBER 26, 2017

For example, in a survey of consumers conducted earlier this year by the CMO Council and SAP Hybris , nearly half of the respondents defined value as something that saves them time (49%) or makes their lives easier (47%). In a 2017 survey of B2B buyers , Aberdeen Group asked participants what factors they consider when choosing a vendor.

Personalization 40

Personalization Marketing Proposals Vendors Differentiation 40

Heinz Marketing

MAY 7, 2018

I proposed on top of Table Mountain in Cape Town last September while visiting my Dad’s side of the family. Matt Heinz: Mike, how many vendor pitches do you receive every week? She’s the CMO of Tableau. More about our Guest: Mike Braund Director, Marketing Operations at Tableau. I’ve worked at Tableau for six years.

Top of Funnel 49

Top of Funnel Work Management Marketing Management Lead Ranking 49

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

AUGUST 5, 2019

We reorganized the conference around the theme of martech is marketing , drawing upon over 300 proposed sessions from experienced practitioners and industry experts, to assemble a top-notch educational program that connects the dots between world-changing marketing technology and world-class marketing leadership. Agile Marketing Advantage.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

chiefmartech

OCTOBER 23, 2015

Andy Hobsbawm , the CMO of IoT software platform EVRYTHNG, gave a really eye-opening presentation on what’s becoming possible — much faster than you might imagine — as consumer products of every kind become smart and connected. No walls — instead of chains of agencies, vendors, contractors, etc., Supert smart advice.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. MarketingSherpa. B2B Lead Generation Benchmark Study 2009. Ardath Albee. Ardath Albee's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). For me, its always been a bit of a spurious debate (the two clearly overlap on almost all dimensions).

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 billion dollar industry and a necessity for CMOs and marketing executives, according to Bonnie Crater, CEO of Full Circle Insights. . Building a Solid Case for Attribution to the CMO. Ultimate CMO Board Package Reference Guide.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52