Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Oktopost

SEPTEMBER 4, 2019

Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. You need to organize the many moving parts of your marketing endeavors in a way that allows you to track, measure, and quantify outcomes. Price: starts at $99.95 per month per user. Google Trends.

Budget Programs 81

Budget Programs Research Software CMO 81

Adobe Experience Cloud Blog

AUGUST 16, 2018

And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected to report on these metrics with each campaign you launch. Can you prove they achieved a return on investment?

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Heinz Marketing

OCTOBER 10, 2018

The discussions at each CMO breakfast range widely from strategic to tactical topics, from professional development to managing culture and marketing technology stacks. Attribution: This includes understanding what’s working, what’s influencing pipeline velocity and closed deals in a complex, multi-touch sale.

Multi-Touch Attribution 95

Multi-Touch Attribution Account Based Marketing B2B Marketing Qualified Leads 95

LeadsRX

FEBRUARY 21, 2021

And like any analytic offering, attribution results and insights need to be socialized within an organization to be believed… to be trusted as the basis of business change. From Onboarding to CMO-Level Reports. Why Care about Customer Care? It’s a relatively new area having only been in play now for about 5-6 years.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. About Bombora.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. Consider adding a marketing technology and analytics team to the CIO organization with a dotted line to your marketing organization.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Adobe Experience Cloud Blog

MARCH 18, 2015

The lively panel of CMOs—Dierdre Bigley of Bloomberg LP, Carlos Becil of Equinox , Sanjay Dholakia of Marketo and Stacy Martinet of Mashable—touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more. People are multi-faceted – brands can be, too,” she said.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

ClickZ

JUNE 21, 2023

Ty Heath: Before we delve into that, I’d like to touch upon why we find ourselves in this situation. I once interviewed Uli Reese, Global CMO at amp, and we talked about the sound associated with the then new James Bond movie and how they associate a voice like Billie Eilish with that brand identity. I can see the connection.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Litmus

APRIL 2, 2021

Every company and organization approached these sudden pivots differently, but we all shared the challenge of addressing these broad-scale shifts or risk being left behind. Build customer growth–and loyalty–by focusing on multi-stakeholder partnerships.

Webinar Metrics 55

Webinar Metrics Paid Search Agency Advertising Agencies Work Management 55

Engagio

MAY 14, 2019

In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth. Tony highlighted the importance of alignment across different parts of the organization. Multi-touch attribution. Account analysis. Sales alignment. Account awareness.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. About Bombora.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. And be quick about it!

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Porch Group Media

FEBRUARY 23, 2021

However, only 5% of retail marketers are satisfied with the level of depth and granularity of the customer insight and understanding available across their organization. This is according to a recent survey by CMO Council and Catalina. Understanding Customer Expectations and Preferences. Additional Insights Retailers Are Seeking.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

Porch Group Media

MARCH 16, 2021

64% of consumers feel companies have lost touch with the human element of customer experience. A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. Paul Magill is a Managing Director with Deloitte Consulting and the former CMO for Abbott. Dr. Moorman is the T. Austin Finch, Sr. Nikita Avdiushko is a recent MBA graduate from Duke.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. Survey respondents represented multiple industries and ranged in size from SMB organizations to large enterprises.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

PathFactory

JUNE 12, 2019

A couple of weeks ago I had the pleasure of hosting a series of B2B CMO breakfasts with PathFactory in New York City, Chicago, and Austin. There is clearly an increasing gap in performance and impact from B2B marketing organizations that have figured this out, and increasing angst and worry from those who have not. Attribution.

Multi-Touch Attribution 45

Multi-Touch Attribution Work Management Account Based Marketing Marketing Management 45

Content Standard

MARCH 21, 2022

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization.

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. The two organizations don’t understand each other, and often point fingers: Sales says marketing delivers bad leads; and marketing says sales doesn’t follow up. The question is, what happens next?

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Engagio

DECEMBER 18, 2018

73% of organizations are either doing ABM or plan to in the next 12-24 months. More organizations have expanded from pilot programs to formal, established efforts (62% in 2017 compared to 38% in 2016). Randy Frisch, CMO and Cofounder, Uberflip. – SiriusDecisions. – ITSMA. – SiriusDecisions. – TOPO.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Litmus

DECEMBER 8, 2020

So how do we get more emails, more customers, more touches per customer. Wade Hobbs: But on day to day decision-making, they’re still kind of operating on a last touch attribution model. But if you’re measuring yourself on last touch, that gets really hard to do without hitting your year-over-year comps.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Outgrow

OCTOBER 18, 2022

About our guest: Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company’s inbound and outbound marketing strategies. And for this month we’re going to interview Eric Quanstrom, who is the CMO at Cience, which is a company that helps others grow primarily through lead generation. Appreciate it.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Adobe Experience Cloud Blog

MARCH 16, 2015

John set the stage by discussing the fundamentals of change within an organization and the framework Intelligent Demand uses for revenue transformation: Synchronize the way you buy and sell with the buying journey. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

JUNE 30, 2016

It’s every CMO and business owner’s first (and sometimes last) SEO thought, and usually the primary metric by which SEO efforts are measured. Dropping eight places on page 4 of search results isn’t going to impact your organic traffic, but dropping two places on page 1 probably will. Organic Traffic is a Better SEO Metric than Ranking.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. First, companies hire a CMO because they want you to bring perspective — at Appirio , we used to say, “Be a tour guide, not a taxi driver!” Engaging is about orchestrating multi-touch, multi-channel, highly personalized messages at scale.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Terminus

NOVEMBER 26, 2019

Velocity is a key metric in a B2B organization. The Productry team primarily works with mid-market and enterprise organizations. But in an account-based organization, sales and marketing work together before, during, and after opportunity creation all the way through the sales cycle. They follow up with phone and email outreach.

Sales Management 29

Sales Management Account Based Marketing ABM Top of Funnel 29

Adobe Experience Cloud Blog

OCTOBER 9, 2014

With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session on the importance of creativity. Only 1 in 10 (10%) say that a great deal of their organizations marketing is innovative.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

Heinz Marketing

AUGUST 20, 2018

We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay. He shares insights applicable in any industry and also touches on building culture within marketing. We have a proud member of the Fighting Irish Nation from the University of Notre Dame, Guy Weismantel , who is currently the CMO at Pushpay.

Top of Funnel 41

Top of Funnel Enterprise Management Work Management Paid Search Agency 41

Terminus

JANUARY 3, 2018

Today, BrightFunnel has become a core component of our marketing stack and is relied upon daily throughout our organization. BrightFunnel is a powerful platform for connecting marketing efforts to revenue through best-in-class B2B analytics, including AI-powered multi-touch attribution, account-based measurement, and revenue funnel analytics.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

SmartBug Media

JANUARY 23, 2020

HubSpot’s CMO Kipp Bodnar recently authored a post titled “ Marketers Deserve Enterprise Software That Doesn’t Suck ”—and frankly, we agree with the title (and sentiment). This software is designed for organizations that are looking for help with complex needs. off by launching six new features: Multi-Touch Revenue Attribution.

Enterprise Management 16

Enterprise Management Work Management Multi-Touch Attribution Marketing Management 16

Velocity Partners

FEBRUARY 13, 2024

Organic performance is in the toilet. Sugar-rush or dopamine leads : Teams are set up to measure campaign touches, calling them leads and failing to link those into long-term demand gen outcomes. Use SEO to drive down paid costs and turn organic into a demand gen powerhouse.

Work Management 107

Work Management Top of Funnel Marketing Management B2B Marketing 107

Martech

MARCH 22, 2022

Brenner touches on that topic in his blog post “ How to Solve the Challenge of Marketing ROI.” This means that for most organizations, all you have to do is get more results from the same budget. The traffic coming to those web sites is organic, not paid. Which bottom line matters? How can marketing align with that?

Planning 117

Planning Multi-Touch Attribution Paid Search Agency Lead Ranking 117

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – Many marketing organizations have doubled down on customer retention, up-sell and cross-sell strategies, often leveraging incoming intent data signals. CMO, Sendoso. CMO, TechTarget.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131