ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. Marketers have more channels to monitor, from social media, to AI assistants, and more. What are your thoughts on the topic of the changing role of a CMO?

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Martech Advisor

SEPTEMBER 4, 2019

If B2B companies are going to make it in today’s competitive market, they need to optimize their channel partners. Just like your account-based strategy delivers results for your revenue team, here’s how to win the channel with ABM, shares, Latane Conant, CMO of 6sense. Determine your ideal channel partner profile.

Account Based Marketing 61

Account Based Marketing ABM Advertising Channels Ideal Customer Profiles 61

6sense

MAY 31, 2018

Box CMO Carrie Palin said , “6sense enables us to be more intelligent about everything we do based on an understanding of which customers are in-market and where they are in their journey.”. Two Worlds Converge: Predictive + ABM. 6sense is now the full technology enabler of your ABM strategy.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Valasys

JANUARY 13, 2020

With the expanding pursuit of digitization & the Internet of Things (IOTs), the ways buyers research & find B2B vendors have largely changed. According to a recent CMO survey by Gartner, 90% of the B2B buyers twist & turn through sales funnel, looping back & repeating at least one more task in the buyer’s journey.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Design your content programs to be measureable.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

nDash

JULY 30, 2021

You’ll learn about CMO/CEO alignment, demand generation, eCommerce in B2B, and more. Track 4: Advanced Tactics for Core Channels. Track 6: New Twist on Traditional Channels. The Strategic Marketing USA event unites the most influential CMO’s. 6: Gartner Marketing Symposium|XPO. Where: Virtual. Host: Gartner.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Engagio

JUNE 24, 2019

She was instrumental in creating the demand that fueled Marketo’s growth, and I knew I wanted her to join Engagio as CMO even before I founded the company. Upgraded our analyst relations (including delivering a “Cool Vendor” from Gartner and “Strong Performer” in Forrester’s ABM Platform wave).

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. First, companies hire a CMO because they want you to bring perspective — at Appirio , we used to say, “Be a tour guide, not a taxi driver!” Engaging is about orchestrating multi-touch, multi-channel, highly personalized messages at scale.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Think about data in a multi-dimensional view.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

Velocity Partners

FEBRUARY 13, 2024

How customers buy has outrun how most vendors sell. Most companies are spending a fortune on their paid channels and the CPL is astronomic, somewhere between terrifyingly bad and catastrophic. Sales today is just one channel to customers and probably not even the most important one. Buyers have become channel agnostic.

Work Management 107

Work Management Top of Funnel Marketing Management B2B Marketing 107

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. How are the aboved translated into the requirements of API platform vendors? To achieve onboarding speed , the API vendor should do whatever possible to reduce the total cost of integration.

API 40

API CMS Development Enterprise Management eCommerce 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” The campaign was a multi-channel effort. You have speak with me, not at me.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” The campaign was a multi-channel effort. You have speak with me, not at me.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” The campaign was a multi-channel effort. You have speak with me, not at me.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” The campaign was a multi-channel effort. You have speak with me, not at me.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

Conductor

NOVEMBER 18, 2019

And sometimes we’re working with individuals who are developing our products and solutions, and they may write the content they want to use, or they may use an outside vendor. We used another vendor to develop the content and we would look at it, tweak it, and we would present to our CMO and she would suggest changes.

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76

Terminus

JANUARY 3, 2018

That needed to change, so we began looking for an effective way to better understand account journeys and measure channel and campaign performance. After evaluating and working with a few different vendors, it became clear that BrightFunnel’s product is far superior to everything else in the market for this purpose.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Zoominfo

APRIL 26, 2023

The majority of these educated buyers will come with a short list of vendors, which will likely include the vendor they end up choosing. ZoomInfo CMO Bryan Law recommends following these steps: Define your objective. Your play is likely to be a multi-step activity across several channels. Don’t forget the content.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Product Enterprise Management 130

LeadsRX

JULY 19, 2021

Mid- and senior-level marketing managers couldn’t possibly go to their CMO – who in turn needs to convince the CFO, CRO and CEO – asking for more precious marketing dollars to spend to promote the business. Especially if they don’t have confidence the data, say from attribution, is completely accurate. Making Sense of It All.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Heinz Marketing

AUGUST 20, 2018

We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay. We have a proud member of the Fighting Irish Nation from the University of Notre Dame, Guy Weismantel , who is currently the CMO at Pushpay. He is the CMO at Pushpay today. Like the CMO, like you talked about.

Top of Funnel 41

Top of Funnel Enterprise Management Work Management Paid Search Agency 41

chiefmartech

APRIL 6, 2016

“The fast-emerging future state of all media, marketing, and communications channels: people-based, outcome-driven, directly-measured, and digitally integrated.” 10 myths marketing technology vendors want you to believe by James A. Best of Breed: The DNA of Unicorns by Isaac Wyatt of New Relic.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – In addition, there is a natural tendency to focus on lower-cost engagement channels in an effort to save money, yet solely cutting channels for the sake of cutting will dramatically impact performance.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. And with the CDP hype, comes large investments in CDP technologies.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – In addition, there is a natural tendency to focus on lower-cost engagement channels in an effort to save money, yet solely cutting channels for the sake of cutting will dramatically impact performance.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

The Marketing Blender

FEBRUARY 20, 2024

Companies in this space face unique challenges, from intricate supply chain issues to global competition, long buying cycles, and specialized vendor requirements. Multi-Channel B2B Marketing: The Key to Success In today’s digital age, relying on a single marketing channel is a mistake. Diversify your approach now.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The Customer

AUGUST 25, 2021

CMO STRATEGIES. The CMO-CIO Relationship. Quick-Take: Only 23% of companies have “ very effective” CMO-CIO working relationships , and 60% of CMOs in “very effective” relationships with IT have a multi-year strategic plan for MarTech, compared to 29% of CMOs in “effective” relationships. MARKETING ETHICS.

Enterprise Management 98

Enterprise Management Marketing AI Work Management Marketing Management 98

B2B Marketing Exchange

NOVEMBER 15, 2023

Through strategic content development, segmentation with data vendors like ZoomInfo and the utilization of Salesforce Marketing Cloud for hyper-targeting, the bank achieved significant success, generating over 50% of law firm lending clients through digital marketing initiatives within two years of implementation and earning recognition as the No.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Martech Advisor

SEPTEMBER 30, 2019

It involves multi-year contracts with information services consultancies and tries to mitigate risk at all cost. On the flip side, data-driven marketing is the CMO’s new mantra. This team ensures Google speaks with one voice, whether to the CMO or the CTO, and taps the right resources on a case by case basis.

Advertising Agencies 50

Advertising Agencies Work Management Marketing Management Multi-Touch Attribution 50

The ABM Agency

MARCH 28, 2023

AI-powered analytics enable marketers to measure performance across channels and identify trends in customer behaviors so they can adjust strategies accordingly. This insight allows you to allocate budget more effectively across different channels as well as refine your messaging for maximum impact within each one.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

DemandBase

JULY 21, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Delivering Your Message Using the Right Channels in a Changing Landscape. This has come up many times because traditional intent vendors rely exclusively on Reverse IP data to identify accounts.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Martech Advisor

FEBRUARY 14, 2020

Using this view, marketers can target personalized campaigns on their most preferred channels and devices. A CDP, in essence, offers a two-pronged solution by consuming and aggregating voluminous multi-natured data and rendering it with meaning through algorithmically 'intelligent' data stitching. Why CDP for Enterprise?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

chiefmartech

AUGUST 5, 2019

First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In this candid keynote, Mike will discuss the transition from CMO to CEO and how the CMO role is a new and fetile breeding ground for CEOs.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Marketing Insider Group

JULY 25, 2013

That’s one the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. 87% of buyers say online content has a major or moderate impact on vendor preference and selection.

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100

Engagio

JUNE 2, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Operationalizing intent data.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62