Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.

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Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Here is why: Getting your hands dirty.

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Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. “Also, on the Cardii platform, we’ve added about 2,500 charitable organizations; if they don’t want to give gifts but want to donate, they can do that too,” said Steele.

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ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Social media marketing platform : Tools such as Hootsuite help organizations schedule, monitor, curate, and amplify content across multiple social media platforms.

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ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). For example, how does your organization define a “lead”?

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LEADership

MAY 27, 2014

I suppose you can compare it to how a great CMO feels with fantastic ideas, raring to go, but having to wait for the right time and right place. In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo.

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Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Biznology

JANUARY 19, 2018

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Hats off: Marketo is well-established there now. Highly recommended!

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Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1.

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Adobe Experience Cloud Blog

JUNE 16, 2017

While Google reports that users were still able to easily identify ads after the design change, a recent report from Merkle suggests that Google’s changes to drive ad growth have harmed organic search growth. Image source: Search Engine Land.

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Televerde

JANUARY 13, 2021

Genefa Murphy , CMO, Five9. Susan Vitale , CMO, iCIMS. Speakers will share insights, best practices and lessons learned including how organizations can: Increase ROI from both a performance and retention standpoint by tapping into unconventional talent pools. Joining Cirocco for the discussion are: Morag Lucey , CEO, Televerde.

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Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin.

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Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

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Adobe Experience Cloud Blog

MAY 2, 2018

And how do you nurture it across your organization? CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”. Find someone within your organization that shares your passion and your vision for marketing,” she says. How do you sustain fearlessness on a daily basis?

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Adobe Experience Cloud Blog

OCTOBER 17, 2012

by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. There is a clearly a broad market realization afoot that the CMO and the marketing organization need their own platform.

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Adobe Experience Cloud Blog

JANUARY 29, 2015

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Here is a quick snapshot of what we discovered: The marketing organization needs to change. But the creation of those $4.5

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Adobe Experience Cloud Blog

APRIL 25, 2017

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. ” CMO 3.0. Let’s take a look at some of the highlights. The Queen Takes The Stage.

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Adobe Experience Cloud Blog

JUNE 28, 2016

There’s a change underway in the world of marketing right now—a “C change”: the CMO, continuing to rise in prominence, is now interacting with the CEO and CIO in more strategic, meaningful ways. As customer intimacy and digital transformation rise in prominence in boardrooms and strategy sessions, the CMO will continue to grow in importance.

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Martech

SEPTEMBER 14, 2023

Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. to 2.9%) than the previous year, according to a Duke CMO survey.

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LEADership

DECEMBER 15, 2014

At the start of this year, we started the monthly CMO Spotlight Series. To round off the year, here is a summary of each featured CMO’s “pearls of wisdom”. Are Your CMO and CIO Married? They should be, and that’s the leadership secret of a successful organization, says Jim Davis, Senior VP and CMO at SAS.

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Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

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Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

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Adobe Experience Cloud Blog

DECEMBER 11, 2019

To better understand the priorities of B2B companies in 2020, our CMO by Adobe team reached out to some B2B experts and asked: “What is your team’s big bet in 2020?”. The post Expert Insights | B2B’s Big Bets In 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Martech

OCTOBER 20, 2022

Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. ” What is a marketing technologist?

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Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Marketo Content AI , for example, automatically delivers specific content to individuals based on behavior or key values (It doesn’t “auto” customize. Let’s keep our feet on the ground—it’s not 2019!).

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Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . Source: 2019 CMO Survey, Deloitte. Many organizations have major disconnects between sales and marketing baked into their existing processes.

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Adobe Experience Cloud Blog

MAY 2, 2017

In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. While many organizations view and structure these disciplines separately, successful marketing not only leverages them both but also connects them to deliver an integrated experience. Connect Email and Direct Mail.

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Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Others claim that it is too expensive or simply unnecessary, particularly for smaller organizations. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology.

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Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. Because of this, organizations must be able to listen to and engage people personally in a multitude of ways and places.

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Heinz Marketing

MARCH 27, 2023

Domenic: Yeah, you know, it’s funny, I used to be a CMO before, and so I lived in the chair of many folks who I think are grappling with this problem today. Very seldom does anyone talk about marketing transformation with respect to the organization, to the humans, to the people that do the work all day.

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Adobe Experience Cloud Blog

AUGUST 16, 2018

And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected to report on these metrics with each campaign you launch. Can you prove they achieved a return on investment?

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Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! For process, marketing execs cite “instituting marketing process changes as the number one weakness of the marketing organization”. Be sure to follow The Marketo Summit on twitter at #mus12. There is a lot of buzz in the Twittersphere about #mus12. Why is this?

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Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. There’s more than one decision-maker: for B2B organizations, purchases are made by committee of as many as a dozen people. The Data-Driven CMO. Others might organize by tactic.

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Adobe Experience Cloud Blog

FEBRUARY 6, 2019

With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. It makes sense, then, that only 22% of marketers feel that their organization is using the right attribution model. Aligning with sales.

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Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. Perhaps this is the case in your organization. But how do you do it?

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Adobe Experience Cloud Blog

AUGUST 31, 2018

In his new book, Engage to Win , our own fearless leader, Steve Lucas , says the CMO needs a new title: the Chief Engagement Officer. CMO for CEO 2019. All of the above is why the CMO is now the natural choice to become the CEO, and the opportunities for the truly fearless marketer are greater than ever. Nothing is stopping you.

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Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Lastly, build up a community, identify community leaders and think about how you can organize User Groups around topics and geographies to get your cherished customers to connect with you.

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