KoMarketing Associates

MAY 30, 2017

Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. Pete” Meyers.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report. Making Content Marketing Convert.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Strategic-IC

JUNE 11, 2019

Storytelling is a Fundamental Marketing Skill. However, both Harrods CMO Amanda Hill and Digitalmarketer.com’s CEO Ryan Deiss focused on the power of listening in their presentations. According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency. Related: 3. Related: 5.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. CMO Club’s CMO Impact on Customer Experience. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech Advisor

MARCH 19, 2020

Data privacy regulations have drastically changed how personal data is managed and has stopped marketers from leveraging these insights for targeted advertising. So, does this mean that we are facing the end of mass marketing as we know it? Probably, says, Juliette Rizkallah, CMO of SailPoint. In the U.S.,

Privacy 63

Privacy Work Management Opt-out Opt-in 63

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

SalesIntel

MARCH 27, 2023

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising. B2C marketing space? What is unique about working within the B2B v.

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Marketing Insider Group

AUGUST 4, 2011

To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. In the post “ What’s Your ROI? “ I suggested that marketers should be using Revenue, Pipeline Value and Customer Lifetime Value (CLV) as measures of how the total marketing spend delivers a quantifiable return.

Social Media 100

Social Media Multi-Touch Attribution ROI Marketing Attribution 100

Terminus

JULY 28, 2020

In our show today, I caught up with Dan Frohnen , CMO at Sendoso , a company specializing in getting personalized items on the desks of anyone. And it’s never been more of a timely tactic and part of your marketing mix. The COVID-19 Marketing Mix. Why Send in the First Place? So, digital is intact.

Relevance 26

Relevance Brand Identity Branding B2B Thought Leadership 26

Biznology

AUGUST 19, 2013

Forget the tactics, buzzwords and lingo; focus on the needs of your business. 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). Forget the tactics, buzzwords and lingo; focus on the needs of your business.

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Porch Group Media

OCTOBER 9, 2019

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Download our Customer Experience Marketing eBook.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. And are more than likely completely misleading your marketing mix decisions. How much should you spend on one channel vs. another?

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

DemandBase

SEPTEMBER 17, 2018

This session will give practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy! Speaker: Randy Frisch President & CMO, Cofounder, Uberflip. #1

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

TaylorMadeIn KEW

JULY 13, 2014

Isn’t this the very definition of marketing itself? Marketing is impossible without content. Because I believe that the purpose of marketing always has been and always will be about engaging with our customers in meaningful, relevant and even inspiring ways that make us memorable.

Multi-Channel 48

Multi-Channel Content CMO Marketing Mix 48

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Marketing Insider Group

AUGUST 10, 2010

And this is not impossible despite today’s competitive markets and slow growing economy. Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&#

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

And this is not impossible despite today’s competitive markets and slow growing economy. Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&#

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Content Standard

OCTOBER 2, 2014

While the term “content marketing” still refers to a specific part of the B2B-marketing mix, it won’t have its own line item forever. Think about it: What modern marketing strategy or tactical application exists without content?

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Heinz Marketing

DECEMBER 11, 2017

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. The first thing it says after your name and title is it says “Sales-focused CMO.” What does it mean to be a sales-focused CMO? ” What does that mean to you?

Top of Funnel 56

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 56

Sword and the Script | B2B

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. So, here’s what ON24 said about it in the report: “Adoption of personalization tactics on the ON24 platform grew exponentially through Q4 2023 as marketers used audience segmentation to scale personalized experiences and improve performance.

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

Martech

JANUARY 5, 2023

Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. Meta can’t tell you. Shopify can’t tell you. Google can’t tell you.

Marketing AI 100

Marketing AI Advertising Agencies Work Management Marketing Management 100

Marketing Insider Group

AUGUST 12, 2010

Marketing automation might be used to help setup triggers and automated touch points. Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Sage Marketing

APRIL 22, 2020

On one hand, CEOs want to focus on the core of the business and therefore debate whether to invest in recruiting an in-house marketing executive or Marcom specialist to handle marketing tactics. Why outsource marketing? The Major Benefits of Outsourced Marketing for B2B Startups.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Advertising Agencies 85

Full Circle Insights

FEBRUARY 28, 2021

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. This is where marketing attribution comes into play.

Marketing Budget 90

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 90

Terminus

MAY 23, 2019

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. But how do you know it’s working.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Heinz Marketing

DECEMBER 18, 2017

Definitely check out the Marchex Research Report: The Offline blind spot and the modern marketer: Optimizing the path to purchase when your prospects become customers offline. More about Guy: He is currently EVP and CMO of at Marchex, where he helps marketers find their best customers–the ones who call their company.

Paid Search Agency 45

Paid Search Agency Verticals Enterprise Management Interactive Marketing 45

Hubspot

MARCH 8, 2012

While web analytics can provide you with a wealth of insight and data into the technical performance of your website, marketers really need much richer data to understand the performance of their marketing campaigns, something that web analytics alone can't provide. Enter marketing analytics. Sounds pretty sweet, huh?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Porch Group Media

DECEMBER 11, 2019

Tactics to Reduce Customer Churn. A brand loyalty tactics survey by Brightback highlights interesting differences between B2B and B2C when it comes to customer retention. Most Vital Capabilities Supporting Marketing Strategies. CMOs are focused on a range of tactics to stay competitive. Data-Driven Personalization.

Paid Search Agency 64

Paid Search Agency Marketing & Strategy Marketing Budget Customer Surveys 64

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We’ll talk about it… and we’re going to get tactical today, we will talk strategy.

Top of Funnel 65

Top of Funnel Enterprise Management Budget Programs CMO 65

Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. How to Build a Social Media Marketing Conversion Funnel.

Social Media 100

Social Media SEO Media Lead Scoring 100

Directive Agency

MARCH 7, 2019

As the Chief Marketing Officer at Anaplan, a San Francisco based software company, Pergolino has been a pioneer in marketing and technological innovation, bringing a new wave of strategic methods to the field. She excels in leveraging social media in the SEO and marketing industry. Kathy Klotz-Guest. Joanna Wiebe.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Martech Advisor

APRIL 1, 2020

We are smack-dab in the middle of a bold new era -- one in which the direct-to-consumer (DTC) brand marketer is reshaping the entire outlook of business and marketing. In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. A diversified approach is always best.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

Full Circle Insights

SEPTEMBER 11, 2020

By Bonnie Crater o riginally featured in Marketing Profs. Rumors that the CMO role is going the way of the dodo bird have been circulating for years. But it’s also possible that the devaluation of the CMO role is in some cases the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job.

CMO 52

CMO Lead Ranking Sales Management Marketing Attribution 52

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Chris Frank , Director of Marketing, TreeHouse Interactive. Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane. Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100