Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon. Dig deeper: Enterprise digital experience platforms: A marketer’s guide.

Digital Asset Management 109

Digital Asset Management Enterprise Management CMS Development Work Management 109

Engagio

AUGUST 1, 2018

In late 2016, I was on a panel with Megan Lueders at the MarTech Conference. Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. The post Behind the Brilliance with Megan Lueders, CMO of Zenoss appeared first on Engagio.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

Martech

JULY 22, 2021

This is on my mind after spending a couple of days last week in a conference room with some twenty or so other people, all un-masked, all vaccinated (and in my judgment, for what it’s worth, trustworthy people). By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls.

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

Martech

SEPTEMBER 27, 2021

For instance, just because there was already technology in the marketplace for work-from-home setups and virtual conferences didn’t mean that businesses would be using them the way they’ve had to. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai Management].

Account Based Marketing 105

Account Based Marketing Advertising Agencies SMB Contingency Planning 105

Hubspot

JANUARY 4, 2021

We've all seen the annual conference go virtual due to the impact of COVID-19. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Community marketing will replace event-based marketing.

Trends 101

Trends Marketing AI Work Management Planning 101

Oktopost

MARCH 23, 2020

Marketing Automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. Advanced Workflow Automation – This step encompasses the complete automation of internal marketing processes and functions. Marketing Manager, Social Media Manager, PR Manager.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Andy Crestodina, Co-founder and CMO, Orbit Media.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Andy Crestodina, Co-founder and CMO, Orbit Media.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Are you managing social media channels? Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. And then last week I wasn’t on this, but a friend of mine who is a CMO at a company here in Seattle, we had a lot of snow here in Seattle. You can even ask Alexa!

Trigger Marketing 118

Trigger Marketing Intent Signal B2B Sales CMO 118

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Nate Skinner (Global SVP of Marketing, Oracle Advertising and CX) sat down with our CMO Melissa Sargeant to discuss the challenges and opportunities in today’s ever-changing landscape. Couldn’t make it? Get back to the fundamentals.

Privacy Protection 94

Privacy Protection Work Management Deliverability Privacy 94

Pam Didner

JULY 5, 2020

Paid Media : Paid advertising or sponsorship opportunities such as TV commercials, radio/print ads, conference sponsorships. Influitive Influitive , an advocacy management platform, shared the results of three ABM campaign efforts in The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

chiefmartech

MARCH 6, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. Just like it was time for the CMO to work with the CIO, it’s time for the CMO to work with cybersecurity. How do you manage all the security involved with internal team members? Governance/Process Management.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Planning 45

chiefmartech

FEBRUARY 7, 2016

I made a passing reference to this when announcing the upcoming MarTech conference , but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next month, to be released on March 21 , and I’m very eager to share it with you. So what does this have to do with marketing?

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 130

Enterprise Management Digital Asset Management Optimization CMS Development 130

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. We asked CMO Shafqat Islam if that was all it was. “I

Enterprise Management 116

Enterprise Management Digital Asset Management CMS Development Optimization 116

chiefmartech

MARCH 27, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. Do we have the right expertise and capacity to manage and run the tool after the “pilot?” ” How will the outputs of this tool be integrated into our current marketing workflows and systems?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Martech

FEBRUARY 15, 2024

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. One example is my events team.

Marketing AI 126

Marketing AI Work Management Marketing Management Planning 126

chiefmartech

SEPTEMBER 19, 2016

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Jifflenow

NOVEMBER 10, 2021

As the post covid era fast approaches and digital advertising and social media marketing continue to be over saturated, in-person and hybrid events which have a higher propensity to convert qualified leads into opportunities, are quickly returning as an essential part of a CMO’s arsenal to engage customers and accelerate revenue.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Best Practices 52

Martech Advisor

AUGUST 28, 2019

Thoughts from the first half of the 2019 CRM Conference Season: Will AI Lead to AE – Artificial Empathy? I’ve been going to CRM industry events for most of the past two decades, and I can’t remember a busier spring conference season than what we saw this year (2019). Can AI Lead to AE? Empathy is the New Black.

Marketing AI 88

Marketing AI CRM Marketing Management Conference 88

Martech

JULY 26, 2021

I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. Marketing work management: the forgotten essential.

Paid Content 104

Paid Content Marketing Automation Services Work Management Marketing Management 104

chiefmartech

NOVEMBER 21, 2019

This was in response to Gartner’s CMO Spend Survey 2019-2020 that showed a remarkable reversal in the relationship: IT went from being one of the “top inhibitors” to marketing’s vision and strategy to being a “top supporter.” Last month, I declared that the 10-years war between marketing and IT was over.

Work Management 76

Work Management Marketing Management Lead Ranking Gartner 76

Allocadia

JUNE 12, 2019

This post is part 3 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets. Part 3: Ongoing Management & Tracking of a Marketing Budget [below]. Managing Your Commitments. Managing commitments. Part 2: How to Build Out a Marketing Budget. What we’ll cover.

Marketing Budget Creation 45

Marketing Budget Creation Budget Programs Marketing Budget Enterprise Management 45

Allocadia

NOVEMBER 28, 2017

This post is part 3 of a three-part series on building and managing a marketing budget: Part 1 : How to Organize Your Marketing Budgets. Part 3 : Ongoing Management & Tracking of a Marketing Budget [below]. Managing Your Commitments. Managing commitments. Part 2 : How to Build Out a Marketing Budget. Budget Tracking.

Marketing Budget Creation 40

Marketing Budget Creation Budget Programs Marketing Budget Enterprise Management 40

chiefmartech

NOVEMBER 17, 2016

The following is a guest post by Gerry Murray , research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Heinz Marketing

FEBRUARY 25, 2019

He is one of the co-founders of the OutBound Conference , which we discuss but I started out asking, “Anthony, we’ve got to get the elephant in the room. He is one of the co-founders of the OutBound Conference, which we’re going to talk about here in a minute as well. We got to cover it first. That is a great segue.

Sales Management 71

Sales Management Top of Funnel Cold Calling Conference 71

Convince & Convert

JUNE 17, 2016

Your team most likely juggles an array of disconnected tools for planning, storage, social scheduling, design, and task management. It’s a suite of tools that supports everything from file sharing and design proofing to team management and reports. So he’s got the ability to manage really any type of workflow methodology.

Work Management 113

Work Management Marketing Management Paid Search Agency Budget Programs 113

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. 38 Educational Sessions at the Intersection of Marketing, Technology & Management. What was science-fiction is fast becoming marketing management reality. You can view all MarTech sponsors and exhibitors and the floorplan layout for more details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Content Standard

JULY 26, 2016

I pulled up the final strategy presentation and headed into the conference room to present. I sat in the same conference room with the whole marketing team. Previously, I had been a product manager for a Facebook advertising platform and service. I was gearing up for what felt like the biggest campaign of my life—yet again.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

chiefmartech

SEPTEMBER 3, 2015

And then all day Tuesday and Wednesday, 20-21 October, will be jam-packed with 24 sessions from some of the best and brightest practitioners and thought leaders at the intersection of marketing, technology, and management. If you’re working in that inspiring intersection, this conference was designed for you.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Advertising Agencies 40

Heinz Marketing

MAY 7, 2018

Also check out Tableau’s annual conference– a one of kind experience bringing together over 15,000 data enthusiasts worldwide every year. How do you manage it, how do you optimize it over time? She’s the CMO of Tableau. We’re gonna talk about what it takes to manage a marketing effort in different stages.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Adobe Experience Cloud Blog

APRIL 18, 2017

Craig, who I had the pleasure of meeting and hearing speak at internal Marketo functions and many industry conferences, will share specific examples of how companies execute the framework—including how they looked before and after as well as the tools needed to execute immediately. Definitely don’t miss this one!

Account Based Marketing 91

Account Based Marketing Enterprise Management B2B Thought Leadership Lead Ranking 91

nDash

JUNE 13, 2022

In a recent interview , Melisse Lombard, Content Marketing Manager at Hopin, shared, “I’ve been lucky that the organizations I’ve worked for have understood the value of content and its potential for business impact. Freeing up time to focus on managing other areas of your business.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

chiefmartech

DECEMBER 13, 2017

A report produced a couple of months ago by the CMO Council asked CMOs to identify one — and importantly, only one — top mandate that they had for the year ahead. ” In many ways, marketing is looking, sounding and feeling less like its traditional role of “demand generation” and more like “experience management.”

Digital Transformation 85

Digital Transformation Work Management Touchpoints Marketing Management 85

chiefmartech

MARCH 21, 2018

While it certainly has its challenges — such as data management — it also has benefits too: far greater agility than the monolithic IT systems of previous decades. Hence the name “microservices” — which used to be just exposed to developers, but increasingly play a role in the design of business workflow. (As

Enterprise Management 61

Enterprise Management Marketing Management Service Paid Search Agency 61