Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. It prevents senders from knowing if and when they open an email. Why keep opens in there?

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). Also: no plugins!

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. Mobile click rates are lower than desktop click rates for obvious reasons.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Privacy 91

Privacy Email Marketing Privacy Protection Open Rate 91

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

Open Rate 86

Open Rate Privacy Protection Marketing Management Click Rate 86

Litmus

NOVEMBER 16, 2021

Just how click rates can give valuable insight on what’s resonating most with your subscribers, keeping a close eye on engagement metrics and trends within your program can inform your strategy at large. That likely means they’re clicking over to your website, your shopping cart, etc. all on a mobile device.

Analytics 98

Analytics Email Marketing Privacy Protection Marketing & Strategy 98

Litmus

APRIL 18, 2024

You could consider all of these complete technology suites for the entire marketing team, with website, sales, and social features in addition to their email marketing roots. Click here to see the full results. Click here to see the full results. That may be because of how email marketers choose to measure their efforts.

Email Marketing 97

Email Marketing Marketing Automation Services Work Management Planning 97

Heinz Marketing

JUNE 27, 2022

In May 2021, opt-in rates were at around 16%. My colleague, Cameron Katoozi, does a great job in his recent post outlining the difference between first-party and third-party cookies: First-party cookies : These are the cookies that are created and stored by the website you visit. Apple Mail Privacy Protection.

Privacy 93

Privacy Privacy Protection Opt-out Opt-in 93

Martech

OCTOBER 30, 2023

The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Email addresses are typically uploaded by marketers as lists in the email service provider or database or automatically inserted through a form on a website.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Martech

SEPTEMBER 22, 2021

iOS 15 and letting go of open rates. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Tactically, opens fueled automation and inferred intent. Read more here. Read more here.

Marketing Automation Services 109

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 109

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Litmus

OCTOBER 14, 2021

Companies tend to put too much emphasis on opens and click rates. A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. What are your unsubscribe rates?

Marketing Report 79

Marketing Report Email Marketing Privacy Protection Paid Search Agency 79

ConvertKit

JULY 6, 2021

For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. Deliverability Defined Website.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. 58% of consumers open their email first thing in the morning. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. billion by 2027.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email. If you’re saying an open, you’re mistaken.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. By encouraging website visitors to authenticate and consent to specific data collection, marketers create trust between brands and consumers. .

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Then, work backwards.

Email Marketing 86

Email Marketing Privacy Protection Open Rate Click Rate 86

Litmus

DECEMBER 15, 2023

List a few primary goals, like driving website sales, increasing product awareness, or improving deliverability on a neglected email list. For example, use click-through rate to measure engagement with your email newsletter and email marketing ROI to prove the power of your promotional messages.

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Planning 95

Martech

MARCH 30, 2022

When you do a standard A/B split test on a website landing page, you often use “transactions/web sessions” as your conversion calculation to see how well the page is converting. As you can see in these two client examples, the conversion followed through with what the opens and clicks signified.

Multivariate analysis 102

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 102

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Gone are the days when businesses relied on open rates to assess the performance of their campaigns. . Here’s how it looks.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Single Grain

AUGUST 7, 2023

While users browse on mobile websites, the number of people downloading apps on their phones is increasing. Mobile Advertising vs. These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. has several laws, such as COPPA (Children’s Online Privacy Protection Act).

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech

SEPTEMBER 30, 2021

Online charitable retailer Greatergood.com introduced click-to-give micro-donations over two decades ago. In the click-to-give model, users click a (virtual) button for their charity of choice and an advertiser or sponsor donates to the specified charity. Did you think open rates would drop? Read more here.

Multi-Touch Attribution 75

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 75