ConvertKit

SEPTEMBER 22, 2020

Deliverability terminology. Try ConvertKit's deliverability in action. In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology.

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Deliverability Click Rate Domain Opt-in 112

ConvertKit

JULY 19, 2021

While deliverability may sound like an algorithm with built-in metrics for success, there’s more than one way to reach the inbox and engage subscribers. Last season, we defined the ABCs of deliverability. 21:42) “The underlying goal of deliverability is that subscribers get what they want from your emails. Pullquote. (21:42)

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Deliverability Privacy Open Rate Opt-out 105

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Or if you find that certain forms have a higher abandonment rate, you can fine-tune them to improve conversion rates. What’s causing that spike in bounce rates?

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Personalization in subject lines increased open rates by 23.6%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

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Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

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Deliverability CAN-SPAM Domain Click Rate 93

Optinmonster

JUNE 14, 2024

Email open rates , click-through rates (CTR ), and other conversion rates are calculated as a percentage of the total number of emails sent. This improves your open and CTR percentages. By cleaning our own email list here at OptinMonster, we’ve achieved phenomenal open rates for our campaigns.

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Conversion CAN-SPAM Work Management Deliverability 92

Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. And if you would a copy you could save or print out for your teams, click here to download the high-res version. Compliance.

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Deliverability Work Management Marketing Management Marketing AI 109

KoMarketing Associates

JUNE 11, 2020

About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%).

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

ConvertKit

JULY 6, 2021

For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. Try ConvertKit's deliverability in action.

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Deliverability Privacy Privacy Protection Open Rate 45

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.

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Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

ConvertKit

JUNE 28, 2021

Many factors determine deliverability—but it’s no secret that reputation is among the most important. Like most things with deliverability, the answers aren’t always straightforward, and often there’s no easy fix. There’s no website with a score or phone number to call. Deliverability Defined 216: What Makes A Good Subscriber?

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Deliverability CAN-SPAM Open Rate Click Rate 115

Spiralytics

MAY 23, 2024

Luckily, there are methods to optimize your emails for optimal deliverability and navigate smoothly through the spam filters. Purchasing and using your branded custom domain for email helps boost credibility and improve email deliverability. Maintaining a positive sender reputation is critical in maintaining good email deliverability.

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Email Campaigns Campaigns Lead Scoring Lead Ranking 62

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. With carefully crafted email content, you’ll get lots of opens and clicks. Write click-worthy subject lines. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. You can set up automated responses to actions such as website visits, email opens, or content downloads, companies. Yes, it’s an ad.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Optinmonster

APRIL 24, 2024

Instead, they’ll only receive your email campaigns if they’ve also clicked the link in the confirmation email to verify that they want to hear from you. That should make them more responsive to your emails, increasing your open rates and conversion rates. Related Resource: Why Are My Emails Going to Spam?

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Opt-in Opt-out CAN-SPAM Deliverability 108

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability.

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Deliverability CAN-SPAM Domain Open Rate 52

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. Mobile click rates are lower than desktop click rates for obvious reasons.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.

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Click Rate Budget Programs Case Studies Open Rate 97

B2B Digital Marketer

OCTOBER 14, 2021

We want them to open it and read it and act upon it. But recently, we’ve been seeing a decline in the click-through rates and the open rates of our emails. Why are these emails not being opened? What are these email deliverability myths and how can you truly get your email to your customer’s inbox?

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Deliverability Click Rate B2B Sales Email Marketing 52

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. Click here to see the full results. Click here to see the full results.

Email Marketing 97

Email Marketing Marketing Automation Services Work Management Planning 97

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media has grown at an exponential rate over the last ten years. What is email deliverability? Social media vs. email marketing: which is more effective?

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Email Marketing Click Rate CAN-SPAM Deliverability 195

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. This includes opens and clicks on specific links within your email.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

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Email Marketing Planning Open Rate Click Rate 83

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

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SMS Email Campaigns Campaigns Open Rate 98

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. Of course, email marketing is working at a top-notch rate. Don’t worry! We are here to your rescue.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

ConvertKit

NOVEMBER 29, 2021

If we learned anything last season, it was that open rates are no longer the magic email metric. Now that open rates are a thing of the past, how can we shift our focus? 29:13] – “In this day in age, we’re all so focused on clicks and likes and that’s what this whole podcast episode is about. Litmus Live.

Creativity 90

Creativity Deliverability Marketing & Strategy Privacy 90

Webbiquity

SEPTEMBER 27, 2019

But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Deliverability. Image credit: Marketo.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Binary Demand

APRIL 29, 2024

It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. These may encompass revenue uplift, open rate uplift, and unsubscribe rate.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Promote them on your website and social media. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Promote them on your website and social media. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Navigate the Channel

JULY 18, 2023

Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. The following actions were observed: 64% click-through to the company website directly from the e-mail. 22% go to the company website through an alternate route.

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Product Ad Building CTR Allocation 65

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? Delivery Rate: The percentage of emails that are delivered.

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Deliverability Top of Funnel Best Practices CAN-SPAM 181

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

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Open Rate Privacy Protection Marketing Management Click Rate 86