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AI’s Impact on Customer Buying Journeys Demands a New Content Approach

Vision Edge Marketing

This shift means creating content that is not only keyword-rich but also conversational and contextually relevant to align with how AI processes and delivers information. Make Sure Your Content Creation Meets AI’s 4 Criteria Generative AI, such as ChatGPT, relies on natural language processing (NLP) to interpret and respond to queries.

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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance. It’s a key metric for managing your ad spend.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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How to Use Product Analytics to Boost Sales

Marketing Insider Group

Quick Takeaways Product analytics can unlock the secrets of customer behavior, leading to more sales. Measuring and optimizing vital metrics like conversion rate and customer lifetime value are part of the process. Imagine product analytics as your business’s GPS.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Does your SaaS business have a free trial marketing strategy? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

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Top 10 Conversion Rate Optimization Tools to Maximize Your Consultation Requests

SmartBug Media

As the digital marketing landscape evolves, you need new strategies to acquire new leads and get consultation requests from potential clients. Without these requests, you could be at risk of losing relevance in the market. This is where conversion rate optimization comes in.