Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Content Standard

JUNE 28, 2019

the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. Here are just a few of their strategies.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Allocadia

APRIL 8, 2019

There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Just one in three marketing decisions is data-driven. Better budgeting and planning are critical to improving marketing performance.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

InsightSquared

SEPTEMBER 21, 2020

Your launch should support the company strategy and vision. We are helping to define the Revenue Intelligence market, by launching the most complete platform within it. It started with marketing, and a proliferation of tools to help companies follow contacts through the buyer’s journey.

Product 156

Product Marketing Automation Services Work Management Top of Funnel 156

Optinmonster

FEBRUARY 6, 2023

Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Digital products are a useful lead generation strategy for service-based businesses. Webinar: Host live webinars on topics related to your blog and sell tickets to attend.

Examples 91

Examples Product Work Management Marketing Management 91

Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations.

Email Marketing 72

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 72

Only B2B

NOVEMBER 28, 2019

But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. Creating a successful demand generation plan is not easy.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Optinmonster

JANUARY 19, 2023

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I can move around, get up in the camera to make a point, and do a virtual keynote as opposed to a webinar.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. Register for the webinar here: [link]. How did you get started in the advertising/marketing/data industry? B2C marketing space?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. The Video Marketing Storyteller: PortoBay Hotels First, we laughed.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

SmartBug Media

DECEMBER 9, 2020

Depending on where you’re located, you may not be doing as many in-person tours to close sales, but with the array of digital strategies at your fingertips, there is no reason why you can’t position yourself for full occupancy in the years to come. Be sure to include both marketing and sales departments for better goal alignment.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing Management Communities 59

PathFactory

MAY 5, 2021

If you think you’ve got a tough job as a B2B marketer, try being the buyer for a change. This is a common experience for B2B buyers, and we as marketers have only ourselves to blame. We’ve built impressive websites and deployed world-class content with the express purpose of enabling our funnels, rather than enabling our buyers.

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. We don’t think so.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Contently

OCTOBER 4, 2016

Why else would we all have to sit through those boring driver’s-ed classes? Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. How exactly does it work?

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

6sense

DECEMBER 8, 2021

I think everyone can agree this year has totally upended the marketing world. It’s also had marketing leaders looking closer at what they do, how they do it and where they spend their resources (I know I have been!). This year, virtual events exploded as marketers adapted to buyers staying on their couches.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. It allows marketers to see when a need arises based on buyer behavior.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

NetLine

JUNE 12, 2019

The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy. Is your ABM approach disconnected from your lead gen goal?

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. This kind of marketing should include: Webinars.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. This kind of marketing should include: Webinars.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

SWZD

JULY 12, 2017

Download, share, and comment on our latest content, or email us with your feedback! emedia, Sr Marketing Manager. Webinar Thoughts: Selecting B2B Marketing Channels Successfully. Hear what B2B lead gen industry expert Brian Carroll has to say about choosing your marketing channels. Watch The Free Webinar Now.

Top of Funnel 48

Top of Funnel Advertising Channels B2B Multi-Channel 48

Leadspace

OCTOBER 3, 2019

They have a great workbook that they’ve put together that defines and outlines what a world-class lead nurturing program should look like. . The fact that the word “nurture” is used, in my opinion, too widely to describe sometimes what marketers and sometime sales do. To Nurture Is More than to Contact.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing. LinkedIn - powering B2B Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Tomorrow People

JUNE 17, 2021

Learn how the 300-year-old maritime specialist has asked Tomorrow People to create and implement a wide range of marketing activities. A comprehensive marketing program. About Lloyd’s List Intelligence. Energy & Commodities. Each will discuss the latest trends, pains and events relevant to that particular industry.

Marketing Agencies 1 31

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 31

Hubspot

APRIL 13, 2021

Do you remember the last time you signed up for a webinar? If you're like me, it's more likely that you signed up and attended the first ten minutes, and then started flipping through emails or answering Slacks. Let's be honest: most webinars aren't great. Let's dive into the top nine webinar mistakes — and what to do, instead.

Sales Management 96

Sales Management Webinar Metrics Top of Funnel Work Management 96

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Social Media 129

Social Media Video Marketing Social Marketing Top of Funnel 129

markempa

NOVEMBER 1, 2011

Tweet I just got back from this year’s round of MarketingSherpa B2B Summits in Boston and San Francisco, where I provided one-on-one coaching to attendees, marketers from Fortune 500 organizations, leading private companies, and emerging businesses. Frankly, I don’t know who walks away more enlightened – the marketers I was coaching or me.

Ideal Customer Profiles 120

Ideal Customer Profiles B2B Marketing Work Management Top of Funnel 120

6sense

AUGUST 28, 2021

I think everyone can agree this year has totally upended the marketing world. It’s also had marketing leaders looking closer at what they do, how they do it and where they spend their resources (I know I have been!). This year, virtual events exploded as marketers adapted to buyers staying on their couches.

Trade Show 48

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 48

Oktopost

NOVEMBER 18, 2020

COVID-19 has made it clear that sales strategies needed to evolve. As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. However, not all leads marketing hands over should have been handed over. Sales and Marketing Are One.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. No problem!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

B2B Marketing Directions

JANUARY 4, 2015

We're now well into the prediction season, and it's easy to find articles, blog posts, and webinars that focus on what will happen in marketing in the coming year. Recently, I attended a webinar that featured some useful (if not completely surprising) predictions derived from solid research. In this webinar, Ms.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

DealSignal

FEBRUARY 1, 2024

However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data. These limitations could lead to ineffective marketing strategies and sales initiatives , ultimately impacting sales productivity.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52