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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn.

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Controlling Lead Leakage with Lead Management Best Practices

LeanData

For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel. The sales funnel for almost every company is shaped, indeed, like a funnel, or a cone, with its sides tapered closer together down the length of the funnel.

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. Just be a 5% increase in conversions; all other metrics being equal.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot

Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey. With an outbound approach, you using a sales funnel to get in front of as many people as possible, potentially wasting your efforts by engaging with consumers who are uninterested in what you're selling.

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Content curation for social selling; how to get even better results

Scoop.it

First, a quick reminder: social selling is all about using social media to generate relationships, leads, and eventually, sales. They carefully hand-select content that’s tailored to each company, each prospect, and that suits wherever that buyer is in the sales funnel. This is true consultative selling.One side benefit to all this?

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. It’s important to understand where in the sales funnel these potential customers are coming in, and having the right content available.

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How to Analyze Your Competitors and Reverse-Engineer Their Sales Process

Aberdeen

You’ll first want to ask yourself: “Where are my competitors advertising?” Tools such as AdBeat and WhatRunsWhere can help you gain valuable insight into your competition’s advertising strategies and provide you with potential channels to begin advertising your own brand.

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