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8 key tips for marketing to existing B2B customers

Tomorrow People

After all, you can’t build brand loyalty if you don’t have customers. For instance, if you sell lead generation software, you might want a pillar page dedicated to lead generation with several cluster pages about subtopics like ‘lead generation software common issues’. How to get started.

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Is Your B2B Marketing Working? These 10 Metrics May Hold the Answer

Marketri

They mostly focus on lead generation (a top objective for many B2B companies), but they’re also high-level indicators of how well your marketing is contributing to your business goals. Higher CLV often signals that customer loyalty and satisfaction are on the rise. Yet, there’s no shortage of metrics to consider.

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Five Ways to Reduce Your Customer Churn Rate

Webbiquity

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

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Content Strategy

ClearVoice

Lead generation? Typically, content strategy goals are focused in one of four areas: Brand awareness Thought leadership Lead generation Engagement and loyalty But in general, your goals should always be specific, measurable, achievable, relevant, and time-bound (SMART). Who are you marketing to?

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Reward: Establish a loyalty program that incentivizes customers who continue to buy from your business.

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The 9 Most Important Types of Sales Objectives [+Examples]

Hubspot

Churn rate. This will help your sales team move leads through the sales process quicker. Spend one hour each day prospecting to find good-fit leads. Sales objective type: Leads. The goal is to increase the number of high-quality leads generated by the sales team. Increase win rates by 5% in Q1.

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

Measuring a repeat customer rate allows you to conclude what percentage of your customers are buying multiple times. This determines the success of your customer service and is an excellent indicator of brand loyalty. 4) Email Opt-in Rate. 8) Churn Rate. Churn rate measures the turnover of the customers.