College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs

Semcasting

College recruiting and standardized admissions tests aren’t going away, but there has been a sea change in the process and the behavior of potential enrollees since 2020. Graduate Students and those looking at continuing education also pivoted in 2020 to more convenient options.

Beyond Forms & Emails: Why 2021 Is the Year of Consent Optimization

Convert

With the growing rise in privacy concerns, users not only want great service but they want to feel like they can trust us with their data. Better still, if we can do the right thing now, it can give us a competitive advantage in the future. In fact, a 2020 report by the U.S

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Understanding intent in the era of work-at-home B2B purchase research

TrueInfluence

Regardless of how the COVID-19 pandemic plays out in the coming months, it’s clear that business is not going back to usual any time soon. I’ll also discuss some potential trends in intent signal monitoring t hat we’re watching as work-from-home becomes the “new normal.”.

Demystifying data driven advertising

Choozle

In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on. According to the fifth annual “Getting Media Right” study by Kantar Millward Brown, less than half of marketers are confident in their ability to create insights from integrated data. As consumers get savvier and become informed, marketers have their work cut out for them in setting consumers’ minds at ease. The value of data in digital marketing.

Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

Moz

To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Some people were counted in more than one category.). years of experience in SEO. In all, 91.1%

A Nonprofit’s Guide to Building Audience Personas

Hubspot

If you’ve found your way to this blog post, you’re probably well acquainted with the concept of a customer persona (but if you do happen to be looking for a quick refresher, check out this free template that we put together in mid-2015). The same buyers in a B2B context will be retail shoppers and supporters of causes. In the for-profit world, growth is tied to metrics like subscriber counts, sales over time, revenue per customer, etc.

The Top Facebook Updates You Need to Know: July 2020

Hootsuite

There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

The Top Facebook Updates You Need to Know: August 2020

Hootsuite

There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. In the U.S.,