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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006. It looks like I'm not the only one.

Web 2.0 100
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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Jay is the founder of [link] and host of the Social Pros podcast.

Curation 141
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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

Consider how you might use the interactive possibilities of the Internet and Web 2.0 RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. How web masters and administrators can do more with less. Case studies and best practices.

Web 2.0 100
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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Case Studies. Intranet 2.0. While blogs, wikis and other social media such as podcasts and social networking sites have taken the intranet by storm, these tools have not found the same level of success on the intranet. Case Studies. Intranet 2.0. Content Migration. Content Management (CMS).

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100
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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

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Grow Your Wiki

Buzz Marketing for Technology

office 2.0. Publishing 2.0. Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Net Neutrality. New York Times. Nine Inch Nails. Northern Voice. online communities. Presentation. project management.

Wiki 100