article thumbnail

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. These methods may include various forms of display ads - search ads, banner/pop-up ads as well as rich media ads that we come across online.

article thumbnail

Fospha as TikTok’s New Measurement Partner

ClickZ

Understanding media performance in digital marketing is like navigating a maze that constantly changes. updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. However, with regulatory changes such as GDPR and iOS 14.5

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Case study: Choozle’s advertising strategies

Choozle

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. 765:1 average return on ad spend (ROAS), versus 321:1 ROAS for paid search campaigns. 120 average cost-per-lead acquisition.

article thumbnail

Case Study: People-Based Measurement Enables Top Retailer to Discover 350% Increase in Return on Ad Spend

LiveRamp

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities. Doubled ROAS by suppressing display impressions served to the lowest performing audience.

article thumbnail

Digital marketing case study: Havenly

Choozle

The media team at Havenly had a clear target audience in mind and how to reach them at different stages of their customer journey, allowing for greater granularity in their targeting and acquisition channels. ROAS for fully-managed campaigns). The Solution. Key Results. 8 percent increase in revenue. average cost per acquisition.

article thumbnail

Nutrimuscle: Scaling spend and growing ROAS through better measurement

ClickZ

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e.

ROAS 52
article thumbnail

Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. This resulted in an enhancement in its return on ad spend (ROAS) by 30%.