SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Evolution of demand gen over the past decade. Hey, that’s us!)

Training 48

Training Demand Demand Generation Agencies Planning 48

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Comparing the prospect’s issues and shortfalls to their peer’s practices at this stage can often add a prioritization and peer pressure that is essential to getting “do nothing” buyers moving.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JANUARY 8, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and that over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JULY 9, 2013

Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. growth were lowered to 1.2% by mid-year). growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Buzz Marketing for Technology

JUNE 27, 2008

Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. A Peer-Advisory Service and Professional Association for CIOs. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Heinz Marketing

DECEMBER 31, 2018

You can find us everywhere, find podcasts are sold on the iTunes store, google play, and elsewhere, and every episode of Sales Pipeline Radio past, present and future is available at salespipelineradio.com. We cover a wide range of topics, with a focus on sales development and inside sales priorities. MailTag.io Matt: Yeah, likewise.

Top of Funnel 70

Top of Funnel Budget Programs Peer-to-peer B2B Sales 70

Content4Demand

SEPTEMBER 16, 2020

Even prior to the pandemic, the annual Content Preferences Study from Demand Gen Report found that 67% of buyers are relying on content more than they did last year to research and inform their purchase decisions. Buyer enablement content has become even more valuable now that much of the world has pressed “pause” on large in-person events.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

SpotMe Blog

SEPTEMBER 22, 2022

HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. How do we know? 50% of our event platform customers are from the life science industry. We have 10+ years’ experience in the medical education event field. We’ve been a Veeva silver technology partner for 2+ years.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The impact?

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Without getting into all of the math, responses from 290 of the nearly 600 B2B marketers who attended the event series point to the potential for somewhere in the range of 70 to 75% net increase in total adoption of marketing automation technology in 2010.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Content4Demand

MAY 5, 2022

These stats grabbed the audience’s attention as Jay Baer , keynote speaker and founder of Convince & Convert, opened his presentation about relevant content, “ The 3 Drawbridges: How to Cross the Moat of B2B Buyers’ Attention, ” at the B2B Marketing Exchange. Total marketing messages skyrocketed by 40% , according to Forrester.

Relevance 52

Relevance Top of Funnel Peer-to-peer Content 52

Content4Demand

JANUARY 7, 2020

Duke University Professor of Psychology and Behavioral Economics Dan Ariely presents a fascinating video about the different results for organ donations in Europe when citizens were given an opt-in or opt-out choice. The language you use to present an offer matters. It seems that, as humans, we’re not as rational as we think we are.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. She specializes in social media strategies that lead to actionable plans to achieve real world objectives.

Social Media 155

Social Media Media Paid Content Work Management 155

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. The survey generated over 270 responses from B2B marketers - and the results are in! Online blog needs various marketing methods to get converted into big business. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . . For a century, marketing and advertising were the same thing.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Hubspot

JULY 17, 2015

And as is often the case in mentoring, I am learning as much, if not more, from them as they are from me. If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. As a result of this relationship, I've begun to critically assess wasted value at my creative agency.

Peer-to-peer 28

Peer-to-peer Business Lead Ranking Lead Scoring 28

Hubspot

JUNE 8, 2015

Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. You’ve survived this skirmish. We must adapt!”.

Design 28

Design Marketing Websites Optimization Mobile Marketing 28

chiefmartech

MARCH 14, 2017

Learn how your peers strategically organize their marketing stacks. You can get an early start on the day by joining us for a sponsored breakfast and presentation on modern project management from Workfront. But first, a quick alert: the discounted “beta” rate for tickets expires on April 1. No, we’re not fooling.)

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48