82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]

bizible

Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. Forrester survey results reflect that the single biggest challenge faced by B2B marketers as they set budgets is "attributing program spend to revenue results."

B2B Tech Buyers Like Social Media

WriteSpark

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Case Study Writer.

Are your Sales Reps Prepared? The Good, the Bad and the Ugly.

The ROI Guy

Each year Forrester asks this question of Executive Buyers worldwide, and the results reflect the Good, the Bad and the Ugly of current sales rep capabilities: > The Good – A majority of buyers ( 62% ) indicate that your vendor sales reps are knowledgeable about your company and products.

Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs.

Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Modern Marketing

Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ).

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5 Ways to Get Your Executive Team on Board With Predictive

Radius

Case Studies . Ask your rep for case studies that reflect your buyer use case. Case studies can be oriented in two ways: company-specific or use case-specific. Company-specific case studies help your organization identify with another organization in the same industry or of similar size. Use case-specific case studies help your company understand an important problem that you face.

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5 Ways to Get Your Executive Team on Board With Predictive

Radius

Case Studies . Ask your rep for case studies that reflect your buyer use case. Case studies can be oriented in two ways: company-specific or use case-specific. Company-specific case studies help your organization identify with another organization in the same industry or of similar size. Use case-specific case studies help your company understand an important problem that you face.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. There are more case studies and whitepapers out there than there is time to read them. Guest post by Cheryl Joy.

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Interview with ?Shep Hyken

Onalytica B2B

Bio: Shep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Write case studies, eBooks, white papers, etc.

Make a List, Check it Twice for an Impressive Professional Services Website

EMagine B2B Blog

Forrester Research reported that Executives in Professional Services expect 49% of revenue to come through digital channels or products by 2020. Yes, the messaging presented on your website should speak to your brand values.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. Presenting the right call-to-action at the right time. This year I've been talking a lot about Nurturing.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey.

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Brand new MarTech agenda launched with 70+ talks and 100+ speakers

chiefmartech

And while the vendor landscape is one concrete artifact of that growth, the range of expert insights and case studies to be shared on the implementation and application of this technology is another quantifiable testament to the sheer scale of the remaking of marketing underway.

Why B2B Lead Nurturing Can Be The Golden Ticket to Sales Success

The Forward Observer

According to Forrester , CSO Insights , Marketo and others, companies that excel at lead nurturing correctly: Generate 50% more sales-ready leads at 33% lower cost per lead. Blasting your entire database with a new case study.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. 2010 Lead Generation Marketing ROI Study (32 pages). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages).

American Business Media - Research & Marketing

delicious b2bmarketing

Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Are the products and options presented meaningfully on a small screen?

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

You can get an early start on the day by joining us for a sponsored breakfast and presentation on modern project management from Workfront. Data that will help you make the case for social transformation within your organization. May 10: SOLUTIONS TRACK & LUNCH PRESENTATIONS.

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Trusted Content Marketing Metrics to Get Leadership Buy-In

Content Standard

In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. “Increasingly, we are seeing some pretty sizable increases in budgets,” said Senior Analyst Ryan Skinner, author of the Forrester report.

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Say Hello to Personalized Video!

Vidyard

According to a 2014 study by Radical , “Business users send and receive on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018”. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.

7 Things You Can Learn from Influencers at Marketing Nation Summit

Modern B2B Marketing

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. He always shares not only an interesting presentation but an actionable one.

Impressive Marketo User Summit

LeadSloth

Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. He told the story in a nice way, and illustrated it with a good case study. Jon Miller and Bill Binch presented a session on how Marketo uses Marketo internally. Peterson, VP Products, presented the product roadmap. the presentations are here: [link].

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page.

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Best Practices for Technology Marketing

KEO Marketing

One study concluded marketing automation lead to a 14.5% Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. What do technology companies care about when it comes to marketing?

Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Modern B2B Marketing

Though, this year, that isn’t the case at all. Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester.

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. With each topic, we have included some case studies and examples.

15 Facts to Know About Bottom of the Funnel Marketing

SnapApp

Forrester. For 43% of B2Bs, the time it takes to go from attraction to conversion has increased--in some cases it has increased by as much as 22%. From here, you can present a customized solution with the right message at the right time.

A New Framework for Sales Enablement

Marketing Action

No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. Is “sales enablement” just another buzzword? Yes, and no.

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87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

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10 Resources to Help You Teach Inbound Marketing

Hubspot

For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen).

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Hubspot

Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester.

Grow Your Wiki

Buzz Marketing for Technology

Forrester. Presentation. is underway here in Italy, and I presented “Cultivating wikis to change the enterprise and improve the bottom line&# this morning. Grow Your Wiki: Presentations in Italy and Portugal Next Week. About. Services. Contact. Archives.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

Email marketers need to get back to basics: [link] – study by @ Econsultancy. Studies show social media a long way from integrated into the marketing mix. RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B.

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A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. .

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

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The 10-Minute Marketing MBA

Hubspot

We read through multiple case studies and learned about the structure and strategy involved with starting and scaling a business. The Case Study Method. Marketing MBA professors often teach courses using the case study method. Have ten minutes?

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Email Marketing Best Practices from MarketingProfs Virtual Event

Modern B2B Marketing

With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail.