Marketing Craftmanship

OCTOBER 14, 2014

Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. One example of effective B2B intrinsic selling involved Phibro Energy’s introduction of energy derivatives…which enabled large companies to manage price risk related to gasoline, jet fuel and heating oil.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Hubspot

MARCH 18, 2024

Strategically framing your prices. It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. 4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1. Let’s take a look.

Pricing 76

Pricing Price Tactics Customer Satisfaction 76

ScanmarQED

FEBRUARY 8, 2024

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Today we widen our perspective to include pricing analyses and metrics.

Pricing 59

Pricing Price Elasticity Allocation 59

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.” 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Martech

MARCH 2, 2023

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. If OpenAI did reduce the cost of their product by 90% in less than three months, they did something every bit as revolutionary as the creation of their AI. Already in use.

API 102

API Pricing Price Marketing AI 102

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Digilant

MAY 7, 2019

Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Let’s get into it!

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. They decided to offer their IoT and ML training at a highly discounted price to engineering students.

Case Study 45

Case Study Case Studies Outgrow Studies 45

Convert

NOVEMBER 2, 2022

For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Online Marketing Institute

AUGUST 17, 2018

For the 21% who still arent convinced, this article will prove that influencers are worth the price. They chose Danielle Bernstein because she was an apt person to endorse their product and it also benefited her own personal brand which focused on maintaining a desirable physique. All rights reserved.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 130

Studies Peer-to-peer Sample Digital Transformation 130

Martech

JUNE 3, 2024

Their marketing is also highly specific, using industry-specific language, terms, regulations and use cases. The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Evaluate product fit Use buyer research to assess your product from their perspective.

Verticals 117

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 117

Digilant

MAY 7, 2019

Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. As consumers do more research online, they’ll depend more on what others say about your products and services.

Marketing AI 542

Marketing AI Stats Planning Case Studies 542

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. The complaint ratio based on bookings and interactions with the AI technology is very small, just a few cases within the thousands of interactions that Kiwi.com receives. Kiwi.com Home Page.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. But that's no way to do business.

Pricing 81

Pricing Price Case Studies Paid Search Agency 81

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. ” However, there is hope. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

InsightSquared

APRIL 3, 2019

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. In countless studies , scientists have found that images are easier to remember. Highlighting one pricing tier as the most popular.

Pricing 279

Pricing Price Marketing Proposals Case Studies 279

Biznology

JULY 15, 2013

You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper ). ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. The American Heart Association case studies in one of ours. Image via CrunchBase. HEALTH CARE FOR THE UNINSURED.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Convert

SEPTEMBER 13, 2021

Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. Why A/B Test Pricing? Pricing is fundamental to your business’ success. The price tag and the way you display your product prices can make or break sales.

Pricing 64

Pricing Price eCommerce Case Studies 64

Webbiquity

OCTOBER 5, 2021

One downside is that “More than 40% of businesses expect shortages, price increases, shipping delays, and logistical issues.” ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Testimonials: Customer reviews and case studies are big.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Act-On

APRIL 29, 2024

Lead nurturing means continually engaging with a would-be customer over time, sharing content and messages that educate and inform them about topics related to your products or services. Lead scoring tools: Lead nurturing Marketing automation uses segmentation to execute lead nurturing programs at scale.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Webbiquity

FEBRUARY 21, 2023

That wasn’t always the case though. Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. In our case, that works well.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

TrustRadius Marketing

MAY 2, 2022

If you’re a startup or small business you should also see our free VoIP pricing article. They have help on how to use and configure their product, instructions for setting up integrations and billing FAQs. . Talkdesk Pricing Model. You should go into the consultation thinking of their price plans as estimates, just in case.

Pricing 52

Pricing Price Enterprise Management Work Management 52

Zoominfo

APRIL 26, 2018

But, sadly, this isn’t often the case. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . There’s a lot more to sales than meets the eye.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 277

Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. You should look for an agency with some knowledge about your industry, excellent communication skills, and transparent pricing. The agency’s website should have sufficient testimonials and case studies that show continued success.

Marketing Agencies 2 252

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 252

Martech

JUNE 10, 2024

They typically have large budgets, clients, workforces and product portfolios. Production support is another critical customer support area. Products have bugs, and sometimes, upstream and downstream systems falter. Larger product suites may also be better equipped to grow with the client’s evolving use cases.

Marketing Management 90

Marketing Management Vendors Paid Search Agency Case Studies 90

Webbiquity

APRIL 5, 2023

Explain to users how the software will streamline workflows, increase productivity, and improve collaboration to persuade them to support the implementation. Read reviews and case studies from similar businesses to see how the system has worked for them. Affiliate sales support independent publishing.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Tiecas

MARCH 11, 2024

Downloadable CAD files: Engineers often need to incorporate your components or products into their designs. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales. prominently.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98