Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. It involves comparing two versions of an email message to see which one performs better on a specific metric.

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Smashmouth Marketing

OCTOBER 1, 2021

Use Case Studies: Just as you should have a file of testimonials for marketing purposes, be prepared with case studies to share with potential customers. Ask permission to use a previous customer as a case study can also allow you to engage them as brand ambassadors.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. How do I segment my email lists? Don’t wait!

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Scoop.it

JULY 12, 2022

They would be making a huge mistake by not including this same value proposition in their email campaigns. Otherwise, their target market will be unsure of their product offering and quickly close or delete the email altogether. Suppose you are using an email marketing software tool like Mailchimp. Image Source ). ???? .

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Martech

MAY 3, 2023

This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. In the example below, Demandbase ends their article with social proof — inspiring readers to read a case study about the topic from the article, giving context and value to the information.

Top of Funnel 101

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 101

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Navigate the Channel

AUGUST 23, 2023

The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing. Crafting an attention-grabbing subject line and a compelling email body is just the start. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Adobe Experience Cloud Blog

JULY 12, 2019

Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating. Welcome emails.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

SmartBug Media

JUNE 9, 2023

With all the effort and resources your team invests in email campaigns, at some point you have to decide whether to switch providers or continue to accept sub-par results and ROI. Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Predictive Response

DECEMBER 2, 2020

Focus on the open rate as a starting point when you are looking to improve engagement with your email campaigns. If your open rate is low, the time and money you are putting into the campaign content are not well spent. According to Forbes, non-profits saw an email open rate of 29.3%

Segmentation 52

Segmentation Tips Open Rate Click Rate 52

Optinmonster

JUNE 4, 2021

A study by GetResponse analyzed about 4 billion emails sent by their customers between January and June 2019 to gather information on the best time to send to individual email addresses in their local time zones. The study only looked at active senders with a minimum of 1,000 contacts. Studying Your Audience.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

SendX

JULY 30, 2021

Stories are the best way to keep people hooked, and it’s ideal for the email channel. An engaging hook will keep users reading, and it can even improve your opening rates for those who use a preview pane to filter their emails. Your email shouldn’t include the end of the story. Start with a hook. Here’s the catch.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. How do I segment my email lists? Don’t wait!

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Hubspot

FEBRUARY 14, 2024

Social proof or case studies. Nick Gaudio , director of brand at Go Rattle , shares his perfect sales email and his ten commandments of cold outreach. Gaudio’s sales emails receive: 36.3% And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. 13% reply rates. 11.30% click rate.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Vision6

JANUARY 16, 2023

SMS also has a 98% open rate , while email has an average open rate of around 20%. This is why they offer the ideal channel to complement time-sensitive email campaigns like flash sales. Customer testimonials or case studies. Update bounced contacts. Exclusive coupons or promo codes.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. What is the use of automation in email marketing?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. What is the use of automation in email marketing?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

SendX

JULY 29, 2021

Stories are the best way to keep people hooked, and it’s ideal for the email channel. An engaging hook will keep users reading, and it can even improve your opening rates for those who use a preview pane to filter their emails. Your email shouldn’t include the end of the story. Start with a hook. Here’s the catch.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

markempa

FEBRUARY 24, 2014

I joined Chris last week at MarketingSherpa Email Summit 2014 for his session on how making some changes to Tennant’s email program transformed the team’s marketing efforts. A key component of the change Chris covered was testing subject lines for a new email campaign. Test Design: A/B/C split test.

Email Marketing 120

Email Marketing Open Rate Copywriting Paid Search Agency 120

The ABM Agency

MAY 16, 2023

Email campaigns: Create personalized email campaigns that address specific pain points or interests of your target audience, using insights gathered from the relationship health assessment scoring model. Email open rates: Measure how many recipients opened emails sent as part of your ABM campaign.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Belkins

NOVEMBER 29, 2020

You can also withdraw an email campaign report to know the best time to reach them again. Open statistics will help you to learn about their preferences and behavior to create more targeted messages. Thus, you will considerably improve your B2B email campaigns by mitigating your audience’s pain points right from the start.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Email Usage. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. Let us help rock your email campaigns in 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

FMG Suite

AUGUST 31, 2020

Read this FMG Suite case study to find out. It provided Retirement Wellness Group with a modern website and was loaded with automated email and social campaigns, lead generation tools, an extensive content library, and local search optimization. The automated email campaigns are great!

Work Management 52

Work Management Marketing Management Case Study Case Studies 52

Webbiquity

OCTOBER 9, 2018

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. Personalization in Email Marketing. They tend to remember it for much longer, too.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256