Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Studies show that new executives spend more than two-thirds of their available budget within their first three to six months.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. The Elements of a Winning Sales Enablement Strategy for 2021.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

The Point

APRIL 22, 2020

If your average sales cycle is 6 months, don’t expect content syndication leads to magically convert to opportunities in a matter of days. Minimize risk by posting multiple assets with a mix of topics and form-factors (ebooks, Webinars, third party reports). Set appropriate thresholds for sales follow-up.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

JULY 12, 2018

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Zoominfo

MARCH 9, 2021

pricing page, case studies). Offer Free Trials, Demos, Tool, or Samples : Offering a limited but valuable version of your product or services for free so prospects have a chance to genuinely evaluate it. What are some of the core responsibilities of demand generation? This includes activity like high-value web visits (e.g.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. SQLs: Exhibit a higher level of purchase intent, often demonstrated by requesting a quote, demo, or direct sales contact.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Salesforce Marketing Cloud

JANUARY 3, 2024

A sales pitch should focus on your prospect and their needs. Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process. Watch the demo

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Only B2B

DECEMBER 1, 2021

An intern trying to understand the fundamentals of marketing, for example, may have a lower lead score than a sales manager looking to access a case study. Lead score considers previous interactions with site material, demo suggestions, and even social media activity. Learn More About Your Sales Cycle.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. Have your top performers Share Best Practices in Sales.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

PathFactory

OCTOBER 12, 2022

For example, if you RSVP yes to a company’s webinar, and then you don’t hear from that company again until the webinar date, frankly that company isn’t doing enough to keep you engaged and interested. Q: For companies working towards sales and marketing alignment—but aren’t quite there yet—what are sensible first steps a team can take?

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Heinz Marketing

MAY 22, 2023

B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs. Demos and tutorial videos can also simplify technical concepts and create a more comprehensive understanding, leading to increased buyer confidence.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Zoominfo

OCTOBER 5, 2021

If this number is extremely low, you likely have one of two problems: the leads you’re producing aren’t good enough, or sales isn’t doing the appropriate follow-up. In most cases, it’s a combination of the two. Although marketing and sales alignment starts at the top, it can’t just stay there. Get a Demo 2.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

OCTOBER 5, 2021

Get a Demo Demand Generation vs Lead Generation: What’s the Difference? pricing page, case studies). Offer Free Trials, Demos, Tool, or Samples : Offering a limited but valuable version of your product or services for free so prospects have a chance to genuinely evaluate it. You aren’t the only one to think so.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

KoMarketing Associates

JANUARY 29, 2019

If you’ve done the educational portion of the content marketing process effectively, you will surely see website traffic start to climb and likely new prospects filling out forms or requesting demos. In terms of content types to do so effectively, consider videos and case studies. The purpose?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Contently

JUNE 29, 2017

The middle of the funnel may include calculators, tools, and case studies. And the bottom-of-the-funnel will need product videos, product information, sales decks, and other content that’ll help your buyer get approval for the purchase internally. It really depends on the product you’re selling and your sales cycle.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. Streamlined Sales Process: Equip your sales team with valuable insights into prospects that allow them to tailor their outreach, shorten sales cycles, and close deals faster.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. The Lead Generation Process. Stages of Lead Qualification.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

SalesIntel

JULY 10, 2023

Instead of showing free demo ads to prospects who have never heard of you or ready-to-buy accounts getting lost at the bottom of the sales call list, intent data helps your efforts always make an impact. Wow Them With Webinars Webinars and workshops also thrive when fueled by intent data insights.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

The ABM Agency

APRIL 10, 2023

Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors. Offer detailed product demos, testimonials from satisfied clients or even personalized consultations tailored specifically for key decision-makers within target organizations.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Rev

JULY 12, 2023

Yes, just one hour to follow up with leads and secure the best chance of speaking to key decision-makers and converting them into customers—at least, that’s what a study from the Harvard Business Review found. Unfortunately, at many companies, that’s not always the case.

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Move them from awareness to inquiry – get the prospect to sign up for a webinar. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Rev

MARCH 8, 2023

In the B2B world, this process can be even more complex, as sales cycles tend to be longer and involve multiple decision-makers. In the B2B world, this translates to potential customers being more likely to buy from a company that has proven success in the form of customer reviews and case studies. Not really.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Conversica

FEBRUARY 12, 2021

If a contact fills out a lead form or requests a demo, should Sales teams be following up within hours or minutes? Studies find the odds of qualifying a lead contacted within 5 minutes are 10 times higher compared to leads contacted in 10 minutes—and significantly higher than leads touched after 30 minutes. Persistence.

Effectiveness 52

Effectiveness CAN-SPAM Sales Cycle Sales Qualified Leads 52

KoMarketing Associates

FEBRUARY 18, 2016

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), It wouldn’t make any sense to ask readers to register for a webinar when they were reading a post about the importance of traditional marketing events (tradeshows, conferences), would it?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Hubspot

MAY 5, 2021

The detail of your funnel depends on your sales process — the longer your sales cycle, the more complex your funnel. If you have a short sales cycle, your funnel tends to be simpler. The software purchase usually requires months of sales calls, marketing materials, FAQs, and demos. Newsletter capture.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Unbounce

MARCH 2, 2020

For the upcoming 2020 Conversion Benchmark Report, our team of data scientists (yep, they have lab coats) have been using machine learning and a rigorous methodology to study more than 34,132 landing pages and 19.2 I spent the last couple of weeks studying 200 randomly-selected SaaS landing pages built in Unbounce. million conversions.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Scoop.it

MARCH 26, 2019

Sales enablement content includes: Sales presentations. Case studies. Sales scripts. Essentially, content that keeps high-value prospects educated, engaged and moving through the sales cycle. Create Proven Sales Presentations. Case Studies and Testimonials. Informative blog posts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

LeadSquared

NOVEMBER 4, 2020

The nurturing stage in enterprise sales involves constant communication and knowledge sharing via e-books, whitepapers, webinars, case studies, and more. Marketers are focusing more on live streaming of expert sessions, interactive product demos, and virtual meet-ups. 1 Webinars. Concluding remarks.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ClearVoice

NOVEMBER 1, 2022

Shorter sales cycle: A more targeted approach will result in less time needed for conversion by guiding your prospects through the buyer journey. This includes long-form content like white papers, which will enable you to discuss pain points in depth, and webinars and content encouraging readers to try a free trial.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Hubspot

SEPTEMBER 22, 2017

3) Get the Word Out About a Case Study. Your employees (most likely the sales team) are also emailing qualified prospects that are far into the sales cycle. 4) Drive More Registrations to Your Next Webinar. 4) Drive More Registrations to Your Next Webinar.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78