B2B Marketing Analytics

OCTOBER 12, 2020

When it comes to segmentation, most of the marketing teams pretty much rely on the lists (or smart lists) that are built inside the marketing automation platforms. Modern marketing teams are leveraging the data across the MarTech platforms to provide a 360-degree view of the customer/prospects and enable contextual segmentation for campaigns.

Segmentation 98

Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

Inbox Insight

MAY 24, 2024

B2B targeting and segmentation One of the most important factors in lead generation success is properly defining and targeting your ideal customer profile (ICP). Key questions to ask: What profiling methods do you use to understand our target customer segments? What is your approach if certain segments underperform?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

SmartBug Media

DECEMBER 3, 2020

er, well, at least as old as 2016 when the integration was first made available: the partnership of HubSpot and Microsoft Dynamics. It’s actually not an integration that many may immediately think of setting up. The HubSpot and Microsoft Dynamics Integration Helps Improve Closed-Loop Reporting. It’s a tale as old as time.

Hubspot 75

Hubspot Customer Satisfaction Paid Search Agency Case Studies 75

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Martech

FEBRUARY 23, 2024

This meticulous tagging process effectively turns each content piece into a key component, poised to seamlessly integrate into the tailored paths we design for our visitors. Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. Use case tagging.

Digital Asset Management 105

Digital Asset Management Personalization Enterprise Management Tagging 105

Martech

DECEMBER 14, 2023

Disconnected martech stacks describe situations where the marketing technology tools and platforms a company uses are not correctly integrated or aligned with the company’s overarching business strategies and goals. This disconnection can manifest in several ways: Lack of integration. Integration and implementation.

Digital Experience Platform 117

Digital Experience Platform Marketing & Strategy Business CMO 117

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Binary Demand

FEBRUARY 23, 2024

ps2id id=’b2b_dg_trends’ target=”/]B2B Demand Generation Trends for the Future An integrated strategy intertwining customization, cutting-edge technology, and precision-focused tactics is poised to shape the forthcoming B2B demand generation tactics.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 26, 2024

Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. In this case, we’ll discuss targeting lower titles, as C-level executives in such companies often ignore outreach messages. Without case studies and reviews, it’ll be challenging to get started.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Enterprise Management Work Management 122

GreenRope

JUNE 2, 2021

Why Good CRM for Healthcare Is More Important Than Ever. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. ” (Businesswire).

CRM 52

CRM Marketing Management Customer Satisfaction Loyalty 52

Predictive Response

MAY 28, 2022

The best way to do this is to connect your webinar platform with your CRM. This article will go over four reasons why connecting your webinar platform with your CRM is crucial. The 4 Reasons Why You Should Connect Your Webinar Platform With Your CRM. Connecting your webinar platform with your CRM can help with that.

Webinar Metrics 52

Webinar Metrics CRM Contact Marketing Organic Leads 52

Zoominfo

SEPTEMBER 22, 2022

Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Customer Relationship Management (CRM) Sales and marketing alignment should be a constant goal in your tech stack. Does this integrate with my existing toolkit?

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

SalesIntel

MARCH 14, 2024

This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. Integrating Technographics, Firmographics, and Buyer Intent Into Sales Processes: Data Consolidation: Establish a centralized database or CRM system to consolidate technographic, firmographic, and buyer intent data.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Leadspace

MAY 15, 2024

Unfortunately, merging a bunch of static data together in a spreadsheet or your CRM won’t paint a picture that lets you explore and map hierarchies from individuals up to their global ultimate. Discover your ICP, explore your TAM, build your segments for activation. How do we do it? Popular MAPs include the Fortune 1000, U.S.

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

Martech

OCTOBER 30, 2023

Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. The result? Scalable technology.

Personalization 121

Personalization Practices Allocation Enterprise Management 121

Outgrow

APRIL 8, 2020

Top Unbounce Integration Tools Your Business Needs In 2020. But today, integrated marketing is very important, although not always well-executed. Hence, this blog will talk about the top Unbounce integration tools that you need in 2020. Moreover, integrating Unbounce with Autopilot is super-easy and saves a lot of time.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Only B2B

FEBRUARY 21, 2024

Must Read: How to Collect B2B Intent Data Connecting Intent Data with B2B Hyper Personalization for customized marketing strategy Hyper personalization takes things to the next level, tailoring experiences not just to individuals, but to micro-segments or even individual interactions. And let’s not forget about data.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SalesIntel

APRIL 17, 2024

Personalized the user experience: Automation lets you group and segment your audience and send them content that matches their interests. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Terminus

JANUARY 29, 2020

CRM: Salesforce. Challenge : Prior to 2019, Townsend Security was running a very traditional, and successful, inbound marketing machine – but they recognized that segments of their market were not getting hit by their regular efforts. Industry: Data Security. Company Profile: SMB. Headquarters: Olympia, Washington. MA: Hubspot.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ATAK Interactive

JULY 21, 2020

Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Personal calendar integration to simplify meeting scheduling.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Terminus

DECEMBER 13, 2019

GTreasury is the leading innovator of integrated SaaS treasury and risk management solutions for the digital treasurer. With Terminus, they were able to easily build a target account list of accounts already within their CRM who matched their ICP.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

Binary Demand

FEBRUARY 23, 2024

ps2id id=’b2b_dg_trends’ target=”/]B2B Demand Generation Trends for the Future An integrated strategy intertwining customization, cutting-edge technology, and precision-focused tactics is poised to shape the forthcoming B2B demand generation tactics.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

APRIL 25, 2023

We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Eldin Hajric , director of customer success at Helpjuice, uses AI NLP by feeding a specific segment of their email list based on factors like industry, job position, and company size. "We

Tools 73

Tools Lead Ranking Template Outreach 73

NetLine

APRIL 23, 2024

Segment prospects based on their level of intent: Not all prospects have the same likelihood of converting into customers. Integrating the process Instead, if you want to get the most out of intent data, it should be seamlessly integrated into your existing sales prospecting processes. You don’t have to start from scratch.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

ATAK Interactive

JULY 21, 2020

Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Personal calendar integration to simplify meeting scheduling.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

SalesIntel

APRIL 17, 2024

Personalized the user experience: Automation lets you group and segment your audience and send them content that matches their interests. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Binary Demand

MARCH 26, 2024

This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition. Step 3: Segmentation is key Now that you know the signals, it’s time for B2B customer segmentation.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? Download the case study.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

SmartBug Media

AUGUST 14, 2020

Start with Segmentation. Integrate this data into your CRM to run a report on the most active users of your product.=. Here are five account-based tactics for generating more cross-selling opportunities. How does your organization measure this today? Collaborative campaigns don’t have to end with your employees.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Outgrow

SEPTEMBER 23, 2022

Identifying which sources to integrate with the Customer Data Platform. How to design a scaling integration strategy that works. EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth With Deeper Integrations. You get three passes in case you don’t want to answer the question, you can just say pass.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SalesIntel

DECEMBER 10, 2021

According to a study by Gartner in 2020, almost 32% of senior marketing executives believe that marketing data and data analytics have not had a significant impact on their organization due to the presence of poor quality data. Different campaigns can be organized to target different segments according to their sensibilities and needs.

Customer Satisfaction 105

Customer Satisfaction Ideal Customer Profiles Marketing Management Lead Scoring 105

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Binary Demand

FEBRUARY 15, 2024

The availability of B2B data solutions empowers companies to divide their customer pool into segments, tailor their communications, and fine-tune their marketing endeavors to connect with potential clients using the appropriate message when it’s most effective.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

LeanData

MARCH 2, 2022

Studies repeatedly show sales reps spend well less than half their time on revenue-generating sales activities. In the above example, that campaign data drives it to the proper automated outbound sequence from the SEP – in this case, the beach vacation sequence. . Introducing LeanData’s seamless integration with HVS.

Work Management 97

Work Management Marketing Analytics Tools Marketing Management Outreach 97