Why You Should Invest In Inbound Marketing Before CRM Implementation


What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? The Purpose of CRM. 1) CRM Doesn’t Fix Bad Processes, But Inbound Can. Inbound CRM


Why and How to Improve Audience Segmentation for B2B Marketing


10 ways to segment your audience to meet the growing demand for personalization. In terms of technology, a marketing automation platform integrated with a CRM system can help you keep track of vital customer information, including defining characteristics, preferences and engagement history.


Trending Sources

CRM Retargeting: The Shiny New Advertising Tactic?

Digital B2B Marketing

Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. CRM retargeting is similar. CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless.


Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today.


Are your marketing personas your sales market segments?


The problem comes in when you haven’t thought through how those personas relate to market segments. Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans.


Show Me the Money: Proving ROI With the SharpSpring CRM


Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind. To top it off, the SharpSpring CRM includes unlimited users. SharpSpring CRM Reports.


27 Ways to Slice & Dice Your Email List for Better Segmentation


We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List.


Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.


Use Buyer Personas to Segment by Buying Behavior

Tony Zambito

  We look at opportunities via company name, whether they are Global 2,000 or Fortune 500, deal size potential, and other few factors that likely make up segmentation.    The mountains of CRM produced data slicing probably is getting stale at a faster rate also. 


Am I connecting with my customers enough? 10 tips for customer outreach


Use your CRM to sort and segment your customer base. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days.


CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales

Modern B2B Marketing

But in an age of marketing automation and CRM, it’s downright negligent. Quite simply, if you haven’t integrated your marketing automation program with your CRM, you’re flying blind. Clean up your CRM data and optimize your lead scoring.


5 Ways Predictive Segmentation Will Help You Identify Your Best Prospects


B2B marketers are getting more sophisticated with their segmentation and targeting by focusing on the audiences with which they’ll have the most impact, and tailoring messages to resonate with each distinct audience segment. Why this segment? Why this segment?


Social CRM: How Can It Make Money?

Sales Intelligence View

The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). Everyone is abuzz about social CRM , and social CRM applications are now a must have.


Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers.


Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Other types include customer relationship management (CRM) data and social media data. Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity.


Microsoft Dynamics CRM Integration with Act-On Software

Marketing Action

In our case, our marketing department needed to design, deploy and analyze marketing campaigns, while sales wanted to have their leads feed into CRM without having to check a separate system. Data fields are being pulled from CRM and then pushed back by Act-On.


CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?

Modern B2B Marketing

Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. How much do we need to know about our CRM system to be good at this marketing automation stuff?” Most marketers have never had to know much about their CRM.


Got Dynamics? Why You Need Act-On, Too


As Matt Heinz, president of Heinz Marketing said: In a nutshell, the only thing CRM systems do is organize your information. Your Dynamics CRM helps you build strong relationships with your customers. A database tactic for aligning Dynamics CRM and Act-On.


Before Diving Into Marketing Automation, Audit Your CRM Data

KEO Marketing

Just don’t forget that activity in your marketing automation platform is tightly connected to the data in your CRM application. Merge duplicates: According to some experts, bad CRM data could cost you up to $100 per record.


Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success.


Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.


How to Overcome Disparate Data Challenges with Marketing Automation

Modern Marketing

To compound this problem, organisations structured with a centralised marketing function have to work with varying degrees of maturity of CRM and database infrastructure — from fully functional real-time supply chain integrated to isolated databases — and even legacy Excel files.


The Key Marketing Automation Players On Your Team


Without these key players, you risk being able to execute programs and campaigns that support the business and integrate the system with your CRM to effectively to maximize opportunities and track revenue. The CRM User.


Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness


With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. CRM Lead Scoring News & Announcements Press Releases


6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Collect Q&A information - Record the questions asked by attendees during a webinar and integrate that data into your CRM to provide sales with deeper intelligence and context for follow-up calls, and to further qualify the opportunity.


Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Improve segmentation to increase relevancy and email performance.


CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Rather than spout out a to-do list of tactics that show high-value customers they’re appreciated, here are some specific benefits instead that can be derived from deep and sophisticated forms of segmentation: Don’t confuse high-value customers for high-volume customers.


Getting to the Heart of It: CRM Technology


Customer Relationship Management (CRM) is what keeps that heart beating. A strategy before it is a technology, CRM puts your patrons at the center of your business, where they should be. Now, though, CRM is more streamlined and efficient, thanks to developing technologies.


4 Steps to Maximize Your Marketing Data

Modern Marketing

Building a third party data tool into your marketing automation or CRM strategy can drastically increase the effectiveness of your marketing efforts as well as your sales team’s efficiency.


The 25 Best #SaaS and #Sales Blog Posts of 2012

Sales Intelligence View

It was a great year for Social CRM, Social Selling and the world of SaaS. 4 Steps to a Successful Social Marketing Campaign (Part 1) « CRM Software Blog – [link]. 6 Rules for CRM User Adoption « CRM Software Blog – [link].


4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes


Some tools even let you set up alerts for important events, auto-assign tasks to reps in Salesforce, and get recommendations powered by machine learning on which segments to invest more time into.


Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. A provider of management services for technology assets serving the mid- to large-enterprise market found that its technology setup had a problem – the automation solution and CRM system were operating in tech silos and, most importantly, not sharing data. The effort began with segmenting the list to uncover those known contacts.


Intent Data Is Just One Piece Of The Predictive Puzzle


Image : 3 Types of Data For Predictive Segmentation. Layering intent data on your target segments is a powerful way to identify in-market prospects. The second use case involves using intent data to create a segment of in-market accounts that already exist in your database.


Look-Alike Targeting Can Be Deceiving


Customer segmentation is the bread-and-butter of B2B marketing. Yet marketers are often at a serious disadvantage when performing segmentation because they rely on inaccurate or incomplete data. Picking the Best Audience with Predictive Segmentation.


Nurture Bey-ond Email to Accelerate Pipeline

Get Smart Content

Once the visitor’s company is detected, the company is cross referenced with your CRM or MAP to see if this company has an open opportunity. Audience Segmentation B2B digital marketing lead nurturingAhhhh, the email nurture series.


7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

CRM Retargeting. With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. Bizo has established themselves as the leading provider of B2B audience data, here are the segments they have available.


How the Answer to One Question Can Tell You How to Market Your Technology

The Point

At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem.


Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

This infographic, A History of Disruptive Innovations in B2B Marketing , looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals.


6 important data points to record on your customers


If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. and countless other “metrics” by which you can segment your market provide key insights into sales patterns.


What Marketers Should Know About Big Data – and How to Put it to Use

Modern Marketing

You may have hidden insights buried in your CRM or marketing automation platform. Targeting & Segmentation analytics big data data Lattice Engines Lead Scoring marketing marketing analytics targeting by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Amanda Maksymiw , Content Marketing Manager at Lattice Engines , a company that delivers business applications to help marketing and sales predict and close their next customer.