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Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

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What is Mid-Funnel Content Marketing & Mapping it in the Buyers Journey

NuSpark Consulting

From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel. At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies.

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Marketing Funnel vs. Sales Funnel: A ClearVoice Comparison

ClearVoice

Even savvy marketing pros can look at sales and marketing funnels through the same lens. We’ve put these two types of funnels head-to-head to help illustrate how they each can fit within your overall strategy. Sales Funnel: The Breakdown Let’s break down the differences in each funnel by category.

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How to Boost Your ROI During a Content Drought

Webbiquity

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

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Best Practices for Twitter Hashtags with Case Studies

ClearVoice

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. His tweet revolutionized how we use social media and created living-breathing content lanes for like-minded users to discover and connect with others on the platform.

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Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. It guides potential consumers through the conversion funnel. And e-commerce advertising is the core of e-commerce marketing.