DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Optinmonster

APRIL 24, 2024

This email is called a double opt-in confirmation email , and your new leads must take the extra step to confirm their subscription. Otherwise, they won’t get your emails. Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Email is sent only to legit subscribers (opt-in list). It comes with one clear CTA.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 99

Email Marketing Deliverability Copywriting CAN-SPAM 99

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. will require all email senders (that’s you!) to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. As of February 2024, Gmail and Yahoo!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. Yes, personalization and segmentation can be done.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Webbiquity

JANUARY 17, 2020

If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. How can GDPR be good for email marketing campaigns?

Email Marketing 298

Email Marketing Campaigns Opt-in Planning 298

Litmus

JANUARY 5, 2022

Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes.

Deliverability 85

Deliverability CAN-SPAM Guidelines Curation 85

The Point

SEPTEMBER 12, 2013

Test responsive design so that your email “snaps to size” when viewed on a mobile device. Responsive design can require additional coding (read: time and money), so test it head to head against a standard (but mobile-friendly) design to gauge whether your audience merits the investment. Offers should be a) specific, and b) tangible.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Google 77

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Optinmonster

DECEMBER 1, 2020

Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. What Is Permission-Based Email Marketing?

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. In other words, email marketing works if you work it! A tool with great features but a bad user experience can increase full adaptation time by an entire quarter.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

SalesIntel

MAY 17, 2021

The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. Google and Microsoft, the two main email providers, monitor email activity.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Litmus

OCTOBER 3, 2022

Email postmasters dictate that unsubscribe links, preference centers, and mailing addresses always be included in the email. Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. You can unsubscribe here, but you’ll be sorely missed.”.

Design 94

Design Practices Best Practices CAN-SPAM 94

DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

Opt Intelligence

OCTOBER 25, 2020

Don’t fall victim to these common subject line mistakes, or your email campaign could turn into a horror show. Have you ever received an email addressed to <NAME> or “Smith,” when it clearly should have been “Joe?” Typos can happen any time of year, but the pressure is on as holiday shopping kicks into high gear.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

KoMarketing Associates

MARCH 18, 2014

However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Position2 states that the average email ROI for B2B marketers is a respectable 127%. Creative innovation and B2B marketing can go hand-in-hand. Scheduling Matters.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

Hubspot

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Litmus

MARCH 2, 2020

Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Email subscribers expect their emails to be geared for them—“one-size-fits-all” campaigns simply don’t resonate anymore. Source: Really Good Emails. Simms Jenkins. James Koons. How we wish this one were true.

Privacy 69

Privacy CAN-SPAM Leads Lead 69

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 70

Analysis Budget Programs Social Media Allocation 70

Vision6

NOVEMBER 12, 2020

We can no longer rely on the old saying of “putting yourself in your customer’s shoes”. And then you can dive into quantitative. Once you’ve got this bedrock of data, you can finally move on to the creative part which will give your campaign the oxygen to breathe. So how can you avoid the dreaded down arrow?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

SendX

MAY 24, 2019

You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign. A CTA usually comes at the end of the email, right after you have given your benefit-laden “spiel”. Even a sales piece can be entertaining!

Copywriting 151

Copywriting Tips Template Content 151

Circle Studio

FEBRUARY 21, 2019

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Scoop.it

AUGUST 21, 2018

AI can recognize the most predictive elements or attributes in a subject matter domain from the huge amount of digital noise and variety of data types. With AI, you can deduce rules pertaining to the data and get an idea of the most important attributes. AI as a Tool to Send Personalized Emails. How AI works?

Marketing AI 46

Marketing AI Personalization API Work Management 46

Salesforce Marketing Cloud

JANUARY 11, 2024

With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Here’s how you can prepare today.

Domain 134

Domain Deliverability CAN-SPAM Marketing Management 134

Adobe Experience Cloud Blog

AUGUST 17, 2015

In fact, you can see there’s actually a slightly negative correlation. Larger email sends actually have lower unsubscribe rates. This could be a result of companies with larger databases having more well-known brand names so they are more careful with their email campaigns. There is no significant correlation here.

Marketo 48

Marketo Correlation Click Rate Thought Leadership 48

DiscoverOrg

APRIL 27, 2017

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. The CAN-SPAM Act.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Adobe Experience Cloud Blog

DECEMBER 26, 2013

While retargeting ads can be used to combat abandoned carts, an email campaign is an alternative way to make these purchases complete. Once you have this information, you can tailor your message. You can also adjust your website, if you notice a trend that might be solved by a slightly different ordering process.

Urgency Marketing 48

Urgency Marketing Thought Leadership Mobile Marketing CAN-SPAM 48

Content Standard

OCTOBER 2, 2017

Anyone who maintains a record of personal data must adhere to strict guidelines to mitigate risk of breaches—which includes data stores in CRMs, marketing automation systems, and so on. How best can you capture someone’s true consent? Many global brands are even hiring data protection officers. Image attribution: Mateusz Dach.

Planning 0

Planning Advertising Agencies Work Management Privacy Policies 0

SendX

AUGUST 4, 2021

If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool. No, first check out the top 10 email blast marketing tips and then drive maximum results from your email campaigns. What's email blast marketing?

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

Belkins

JANUARY 20, 2020

The same thing can be said about emails. Sending emails chaotically is not the way to go if you want stable results every day, every week. How often do they check their email per day? You can ask experts to assist you with inbox analysis, anti-spam measures, and consultation on writing good B2B sales templates.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Deliver and win Let’s break down what opt-in email marketing is and how you can make sure you’re doing it right – and avoid mistakes. Table of contents What is opt-in email marketing and why is it important? What are some examples of good opt-in email approaches? What are some of the challenges of opt-in email marketing?

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111