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New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare

BenchmarkONE

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

The return on investment (ROI) of email marketing is unmatched by any other marketing channel. Email marketing generates $42 for every $1 you spend on your email campaign. There are over 30 renown email marketing tools , however, in this article, we will only compare Wix email marketing versus Mailchimp.

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Personalized email is much more than simply auto-inserting the recipient’s first name. Customizing subject lines using user data can increase open rates.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. Keep it short.

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5 Ways to Generate More Leads Through Email Marketing

Vision6

But it’s not something you can easily grow overnight, let alone turn these leads into satisfied customers. That’s why we’re here to help you generate more leads with email marketing so that you have even more chances of converting new customers. Want to learn more about the different types of lead nurture emails?