ANNUITAS

AUGUST 14, 2014

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server. More questions about Email Deliverability?

CAN-SPAM 229

CAN-SPAM Opt-in Email Spam 229

SendX

SEPTEMBER 10, 2018

He in fact quoted for every $1 they spend on the email they end up making $38. Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. Well, that's what this ultimate email deliverability guide is all about. What is Email Deliverability? Are my emails landing in spam box? What is SPAM?

Deliverability 231

Deliverability Email Spam Domain 231

Litmus

MARCH 8, 2021

GDPR raises the bar to a higher standard of consent for subscribers based in the European Union (EU), meaning how you’ve collected consent from EU subscribers in the past might not be compliant anymore. Get consent from a positive opt-in, not pre-ticked boxes.

Opt-in 137

Opt-in Email Terms and Conditions Permission 137

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

Spam 317

Spam Zoominfo Email CAN-SPAM 317

Litmus

OCTOBER 15, 2021

You work hard to create great emails—and there’s no reason they should end up in the junk folder. And they won’t, if we can help it. Thank you to everyone who chimed in during the webinar with a question! How often should I run a spam test?

Spam 87

Spam Test Domain Deliverability 87

eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. Confirmed Opt In - an email address verification method.

Deliverability 65

Deliverability Phishing Domain Spam 65

V12 Data

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). So, how exactly can you increase your deliverability rate?

Deliverability 52

Deliverability Spam Domain Email 52

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Few Brands Saw Major Cuts in List Size. Our research shows that 60% of brands who are complying in full or in part with GDPR saw either no effect on list size or a loss of less than 10%.

CAN-SPAM 65

CAN-SPAM Open Rate Spam Deliverability 65

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. CASL require explicit permission for opt-ins and a pre-checked box will not work.

Opt-in 205

Opt-in Permission B2B SMS 205

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Why are my emails going to spam?

Spam 284

Spam Email Deliverability Domain 284

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge.

Deliverability 91

Deliverability Domain Email Spam 91

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge.

Deliverability 91

Deliverability Email Spam Domain 91

Circle Studio

JUNE 21, 2018

In fact, B2B marketers find that email is the most effective way to distribute content. But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. Here are 8 tips that can help you improve your email marketing deliverability.

Deliverability 112

Deliverability Spam Email Tips 112

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. And on days when you have junk mail (spam) or aren’t friendly to folks on your route (poor IP reputation), these dogs will chase you away and only let you deliver some of your mail.

Deliverability 91

Deliverability Experience Spam Email 91

DiscoverOrg

APRIL 27, 2017

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

Email 292

Email Best Practice Spam Deliverability 292

Hubspot

JULY 10, 2019

No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. The first step in improving email deliverability will be to run a test to see if you are encountering any issues.

Deliverability 53

Deliverability Hubspot Spam Mail 53

SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. There can be many reasons behind an email bouncing, say an invalid email address, your domain being clubbed as spam or the recipient inbox being full.

Email 195

Email Marketing & Strategy Deliverability Spam 195

GreenRope

OCTOBER 8, 2020

How To Get Your Emails Delivered Into Spam Folders. We are going to be talking about the biggest mistakes email marketers make that result in emails being delivered directly into spam/junk folders. It can get you blacklisted and labeled a spammer.

Spam 52

Spam CAN-SPAM Domain Urgency 52

B2B Lead Generation

AUGUST 12, 2012

Because there are marketers and sales professionals still entrenched in the ’80s. Wait for the leads to pour in. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Mike Volpe, CMO, Hubspot; Ellie Mirman, Head of SMB Marketing, HubSpot; and Chip House, Senior Director of Relationship Marketing, ExactTarget, agreed that no amount of data will help in a list purchase.

Buy 242

Buy List Lead Generation Tactics 242

Litmus

JUNE 28, 2021

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Check in on your email program’s health every month or quarter , depending on your program’s complexity and send volume.

Budget Program 63

Budget Program Email Acquisition Privacy Protection 63

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. What is their place in the sales journey? Always Offer Value One thing you should always aim to provide in your emails is value.

Newsletter 352

Newsletter Best Practice Practices Best 352

LeadSquared

OCTOBER 8, 2013

They are trapped in your recipients’ junk folder. So the underlying statement still remains, no matter how good your email marketing strategy is, if nobody can SEE your emails, its a total waste of time, energy and money. So, how do you ensure your emails do not hit the SPAM box?

Spam 52

Spam Deliverability Signature Domain 52

WebMarketCentral

APRIL 3, 2007

Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 1) Run a spam check on your content before sending. There are a number of helpful, free online spam-checking tools available including tools from Lyris and Sitesell.

Deliverability 20

Deliverability Spam Blasts Portal 20

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Harmless, if done as told in this guide. Yes, personalization and segmentation can be done.

Blasts 221

Blasts Email Spam Deliverability 221

PureB2B

MAY 30, 2022

GDPR has now been in effect for over three months, and even though much of the dust surrounding the regulation has settled, there is still so much that keep businesses unsure. This rule provides a lawful basis to continue direct marketing in some situations.

Opt-in 62

Opt-in Opt-out Privacy Spam 62

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Harmless, if done as told in this guide. Email is sent only to legit subscribers (opt-in list).

Blasts 195

Blasts Best Practice Email Practices 195

V12 Data

DECEMBER 16, 2022

Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. A clean email list will improve your brand’s sender reputation, email deliverability, and email engagement.

Spam 52

Spam Email Contingency Deliverability 52

Circle Studio

SEPTEMBER 15, 2022

Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms. The good news is, by making some tweaks and adapting your efforts to today’s email reader, many of the challenges can be overcome. Stop spamming. Before you think that your firm couldn’t possibly be guilty of sending spam, remember that spam is defined by the receiver , not the sender.

Marketing & Strategy 60

Marketing & Strategy Deliverability Spam Planning 60

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? Email preference centers help you meet your subscribers in their inbox on their terms. If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences.

Email 144

Email Survey Tips Best Practice 144

Versium

APRIL 1, 2019

When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. First, it helps to know some of the reasons emails can bounce or be filtered out of the inbox. All of these ways are explained in more detail below.

Best Practice 84

Best Practice Email Campaign Practices Spam 84

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. Some of these myths make sense -- perhaps they were once grounded in reality, but over time best practices have changed, yet the myths persisted. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns.

Spam 74

Spam Hubspot Open Rate CAN-SPAM 74

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email marketing isn’t spam. It’s something in between. It can take some time to build.

Marketing & Strategy 101

Marketing & Strategy Hubspot Autoresponder Email 101

Heinz Marketing

MAY 10, 2019

In an ideal world, outbound efforts would be directed to interested target leads who have entered the database naturally through inbound channels, but that kind of engine takes a continuous stream of content and thought leadership spread across multiple channels, good SEO, and a lot of time. So, what do you do in the interim? If you need a single list pull, you can ignore a lot of the following questions and focus in on just what you need right now.

Marketing Automation Services 82

Marketing Automation Services Vendor Question List 82

Martech Advisor

DECEMBER 3, 2019

In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. In other words, email marketing works if you work it!

Budget Program 90

Budget Program Software Service Marketing & Strategy 90

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. Avoid adding promotional language in the subject line or your email could be flagged as spam.

Experience 92

Experience Phishing Email Cross-Sell 92

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. To prevent anyone else from being in the same situation I was in, I decided to write one post to answer all of my most burning questions that I felt stupid asking when I first started.

Clickthrough 74

Clickthrough Hubspot Question Spam 74

Hubspot

JANUARY 11, 2012

And if inbound marketing is permission-based, marketers should be sure they're practicing proper etiquette in their inbound efforts. This is particularly important in email marketing which, when executed poorly, can ride a fine line between pushy, outbound behavior and permissive, inbound behavior. Are you following the proper inbound etiquette in your email marketing communications? Don't spam your list. Leave out SPAM trigger words.

Hubspot 63

Hubspot Marketing & Strategy Spam Permission 63

Circle Studio

FEBRUARY 21, 2019

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. The top reason people unsubscribe from email lists is because they receive too many emails in general.

Newsletter 60

Newsletter Email Spam Deliverability 60

Hubspot

FEBRUARY 17, 2012

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they heck a blog post, your boss, or your ESP's documentation is talking about. Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation.

Marketing & Strategy 66

Marketing & Strategy CPM Hubspot Permission 66

LeadSquared

OCTOBER 25, 2013

Newsletter Marketing, may be old-school in the age of social media marketing but it is still one of the most dependable marketing tools available. In this post we will discuss 6 newsletter marketing tips. In such situations, it is understandable. Build Opt-in Subscriber Database.

Custom Publishing 52

Custom Publishing Newsletter Frequency Spam 52